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Community > Blog > Eye Care Community > Podcast Roundup: 100 Episodes To Amplify Your Eye Care Practice
The Practice Advantage Podcast, hosted by Justin Manning, OD, MPH, FAAO, initially launched in January of 2021. Now reaching episode #100, Practice Advantage continues to empower private practice eye care professionals with actionable strategies to grow and sustain their practices.
Through insightful conversations and expert advice, Dr. Manning, who serves as PECAA’s Chief Member Experience Officer, brings his extensive experience in leadership development and optometric practice management to help listeners navigate the challenges that come with running an eye care practice. Each episode aims to provide practical solutions and innovative ideas that enhance both the business and clinical sides of optometry, fostering long-term success for private practices.
Looking back at the first 100 episodes, this article highlights some of the Podcast’s most compelling discussions — take a listen below or revisit all episodes at pecaa.com/podcast.
Audiology and Optometry — The Partnership of the Future with Dr. Danny Clarke Ep. 90, January 6, 2025 In this final episode of the Future of Eye Care series, we explore the opportunity and growth potential of offering audiology services to your patients. Listen here
Manipulating Light to Alleviate Migraine Symptoms with Derek Johnson Ep. 89, December 2, 2024 In this episode of Future of Eye Care series, we discuss leveraging specialized ophthalmic lenses to alleviate the symptoms of migraines. Listen here
Diagnosing Alzheimers From A Retinal Photo with Catherine Bornbaum, PhD, MBA Ep. 97, October 1, 2024 We can't discuss the future of eye care without talking about AI and its impact on our ability to diagnose patients. RetiSpec is an AI technology that empowers the detection of Alzheimer's disease through fundus photography. Listen here
Equipment Technology with Jim McGrann and David Spear Ep. 85, August 5, 2024 Diagnostic equipment is a huge part of the patient experience and provides doctors with the clinical insight needed to take great care of patients. This ever-advancing technology will only play a greater role in the future of eye care. Listen here
Remote Vision Testing with Brent Rasmussen Ep. 83, April 8, 2024 Remote vision testing has the potential to impact the future of eye care by extending the four walls of the clinic and performing certain aspects of exams and monitoring patients from outside the office. While not without controversy, it's a technology worth exploring in today's episode. Listen here
Tele-optometry with Dr. Howard Fried Ep. 82, March 18, 2024 Tele-optometry, leveraging a patient-in, doctor-out model has the potential to impact the future of eye care by extending clinic hours and providing patients more opportunity to access care. Listen here
An Innovation Masterclass with Ruth Yomtoubian Ep. 80, February 19, 2024 We kick off the Future of Eye Care series with Ruth Yomtoubian, head of VSP's Global Innovation Center, to discuss innovation, what's on the horizon and how we should think about innovation within our own practices. Listen here
Tales From The Trenches: A Cold Start Journey with Dr. Emily Ridge Ep. 92, March 3, 2025 Building and launching a cold start practice isn't for the faint of heart. We're sharing our members' success stories in this new Tales From The Trenches: A Cold Start Story series. Listen here
Lessons From A Practice Buyout with Dr. Brianna Rhue Ep. 69, August 21, 2023 Buying out a partner is a major step in practice ownership. Dr. Brianna Rhue shares the lessons learned from her recent buyout of her partner to become sole owner. Listen here
The Secret to Solving Hiring and Retention Challenges with Richard Hadden Ep. 66, July 3, 2023 Small businesses are still struggling to hire and retain great talent. Employee engagement expert Richard Hadden shares strategies for driving new talent and keeping the great talent you have. Listen here
Ownership Culture with Greg Hawks Ep. 64, June 5, 2023 Ownership Culture is a culture philosophy focused on engaging your employees deeply in their work. Keynote speaker and culture expert Greg Hawks unpacks this philosophy and how to apply it in our practices. Listen here
Culture for Cold Starts with Davis Capaccioli, OD Ep. 50, December 12, 2022 As discussed often on the Practice Advantage podcast, culture is critical for small business success. It is especially true for Cold Start practices. Dr. Davis Capaccioli, owner and founder of Peak Eyecare in Durango, CO shares how to build the culture you want. Listen here
The Secret to Scaling with Jamie Weeks Ep. 47, October 31, 2022 In this episode, I sit down with Jamie Weeks, Executive Chairman at Legacy Franchise Concepts and CEO of Honors Holdings to discuss the secrets of scaling a business. Whether you want to grow your practice as a single location or turn it into 5, 10, or even 15 locations or more, the secret to scale comes down to one thing. Listen here
We Need To Talk About Your Marketing with Saul Alvarez and Dr. Chantel Garcia Ep. 99, November 3, 2025 So many doctors don't want to think about marketing. It doesn't feel like a great investment. It takes a significant amount of time. We'd rather not have to spend money to get patients in our door. Yet effective marketing drives a cohesive experience that can make or break your practice. Listen here
Scaling Fast: The Mindset To Grow from 1 to 20 Locations with Mike Kogelis Ep. 95, June 2, 2025 Big City Optical in Chicagoland has scaled to 20 locations in seven years. The mindset behind growing a practice to 20 locations in such a short period of time is one of the biggest keys to success. Mike unpacks his mindset for scale. Listen here
Do You Really Know Who Your Patients Are with Dr. Ron Krefman Ep. 73, October 23, 2023 Knowing your existing and potential patient base is important in order to make key decisions within your practice, including marketing, adding specialities and more. Ron Krefman helps us unpack more. Listen here
The Hardest Thing to Growing Your Business with Grant Larsen Ep. 63, May 22, 2023 In this episode, I sit down with eye care industry veteran Grant Larsen to discuss effective change. Successful businesses are easily able to adapt, change and add new services/ products based on the needs of their customers. As a business owner and leader, it's imperative we recognize steps to success and lead them within the business. Listen here
Building by Buying — Scaling Through Acquisition with Sahil Dosaj, OD Ep. 56, March 6, 2023 One of the most effective strategies to scaling your business is through acquiring another practice. Dr. Sahil Dosaj is in the midst of acquiring his second practice and shares his experience with our listeners. Listen here
The Future of Marketing with Shelby Wade Ep. 86, September 2, 2024 It's a topic many practices wish they could avoid, but marketing is such a critical aspect of how we grow our practices and our success. In this episode, we discuss the future of marketing and how we will reach our patients. Listen here
4 Steps to Implementation Success with Kathy Long Ep. 81, March 4, 2024 Successful implementation of any new technology is critical for any business change. PECAA's Business & Operations Advisor Kathy Long shares four steps to guide your implementation. Listen here
The Quickest Way to Grow Your Practice by $100K This Year with Teri Thurston Ep. 58, April 3, 2023 The average practice leaves $100,000 on the table due to billing and coding errors and issues. This episode helps practices fix that. On this episode, I sit down with Teri Thurston, PECAA's Billing & Coding Advisor to discuss the biggest issues practices face with their billing and coding processes and how to fix them. Listen here
The Top 5 Pitfalls Hurting Your Optical with Kayla Groves Ep. 54, February 6, 2023 In most independent eye care practices, 61% of revenue comes from the optical and still plays a critical role in practice success. However, there are a significant number of pitfalls many practices fall into that affect their ability to be successful. Listen here
Capture More Patients and Optical Sales with Shelby Wade and Kayla Groves Ep. 41, August 15, 2022 Storytelling is a powerful tool for capturing new patients and increasing optical sales. PECAA Member Business Advisors Shelby Wade and Kayla Groves share strategies for capitalizing on this important skill. Listen here
Marketing for Cold Starts with Shelby Wade Ep. 33, May 9, 2022 Our Marketing Business Advisor Shelby Wade is back for more marketing tips, this time for cold start practices! Listen here
Focus On Financials Part 2 with Bryan Hoban Ep. 24, December 20, 2021 A big part of focusing on your financials is knowing and managing your KPI's. Bryan Hoban, EVP for Member Business Advisors is back for another episode, this time focusing on Key Production Indicators and how best to leverage them in your practice as you look to 2022. Listen here
Focus On Financials Part 1 with Bryan Hoban Ep. 23, December 6, 2021 Practices live and die by their financials, yet reviewing a business's finances can be overwhelming or get put off to the side. This episode is Part 1 in fixing that. Listen here
Expand Your Clinical Services with Chemical Cauterization with Dr. Brett Richardson Ep. 97, September 8, 2025 Chemical cauterization of benign skin lesions is a procedure that many optometrists can perform in their practice, yet don't. It's a valuable revenue stream, enhances the patient experience and can differentiate your practice from the competition. This episode digs into the science and business potential. Listen here
Build A Vision Therapy Practice with Lynn Hellerstein, OD Ep. 46, October 17, 2022 Building and growing a binocular vision and vision therapy practice can be intimidating for many. Dr. Lynn Hellerstein shares her wisdom for scaling a successful VT practice. Listen here
Look and Feel Good - Adding Medical Aesthetics with Santrell Hart-Moreland, OD Ep. 44, September 26, 2022 Providing medical aesthetics just makes sense for independent eye care practices. Dr. Hart-Moreland shares her wisdom for implementing and growing a medical aesthetics niche. Listen here
Tune in to the Practice Advantage Podcast with Dr. Justin Manning for expert insights, actionable strategies, and real-world tips to help your business thrive. Don’t miss out — listen now a start building your competitive advantage today!