New Benefit For PECAA Max Members: VSP® OD Recruitment Support Launches January 2026! Details To Come.
Better discounts on your largest ‘cost of goods’ expense mean bigger profits.
With thousands of HEA Advantage members billing millions in ophthalmic lab services, we offer competitive discounts and rebates through collective purchasing power. Given that lab costs are your largest cost of goods expense, superior lab discounts directly translate to greater profits for your optical. Maximize your margins with exclusive HEA Advantage member pricing and rebates from the nation's top labs.
Combine PECAA Max with HEA Advantage for maximum vendor savings, across all product categories. PECAA Max members enjoy no administrative fee when vendor purchases are billed through your HEA Advantage account. Click below to learn more or browse all vendor categories at bottom.