New Benefit For PECAA Max Members: VSP® OD Recruitment Support Launches January 2026! Details To Come.
As an HEA Advantage member, you have access to discounts from the largest choice of vendors in the industry. Purchases made through HEA Advantage partners are consolidated into a single statement, saving you both time and money. Maximize profitability and efficiency for the ultimate advantage.
Enjoy discounts on the brands and lenses that keep your patients coming back.
Better discounts on your largest ‘cost of goods' expense mean bigger profits.
Offer the styles and brands patients want without sacrificing your volume discounts.
Whatever you need to drive your practice forward, we're here to help.
Take advantage of our negotiated member pricing with leading equipment partners.
Enjoy healthy margins and offer nutraceuticals for optimal eye health.