New Benefit For PECAA Max Members: VSP® OD Recruitment Support Launches January 2026! Details To Come.
Enjoy discounts on the brands and lenses that will keep your patients coming back to you.
Contact lens sales are highly competitive across online and big box retailers — HEA Advantage membership offers industry-best pricing and rebate programs that allow you to retain patients and profit from contact lens sales. Whether you're looking for the newest contacts on the market, specialty lenses or customizable GP lenses, our relationships with the industry’s top manufacturers and distributors deliver the most advantageous discounts and comprehensive brand choices available — to keep your patients coming back to you.
Combine PECAA Max with HEA Advantage for maximum vendor savings, across all product categories. PECAA Max members enjoy no administrative fee when vendor purchases are billed through your HEA Advantage account. Click below to learn more or browse all vendor categories at bottom.