New Benefit For PECAA Max Members: VSP® OD Recruitment Support Launches January 2026! Details To Come.
Offer your patients the styles and brands they want without sacrificing your volume discounts.
Choosing where you source your frames significantly impacts your dispensary's profit margins. HEA Advantage offers an unparalleled selection and superior discounts, eliminating the need to compromise on either. Choose the frames, independent eyewear brands and price points that best suit your patient's’ needs, while receiving the best negotiated discounts.
Combine PECAA Max with HEA Advantage for maximum vendor savings, across all product categories. PECAA Max members enjoy no administrative fee when vendor purchases are billed through your HEA Advantage account. Click below to learn more or browse all vendor categories at bottom.