About the Optical Management Certification Course

The Optical Management Certification Course (OPTMC) is accredited by the Accreditation by the Higher Education Committee (AHEC). OPTMC is a unique 8-week program designed to provide ODs/MDs, opticians, optical staff and optical managers with the skills necessary to manage a successful and profitable optical. The program focuses on frame management, assortment management and building custom tools to take your optical to the next level.

Attendees will:

  • Learn how to successfully manage an optical, including independent private practices, optical boutiques, separate optical dispensaries and luxury optical.
  • Develop the proficiencies necessary to run an optical, including different business models and how to apply and review metrics critical to success.
  • Learn how to identify what a buyer wants, set up selling strategies, create and maintain frame board management, as well as other important strategies necessary to run a successful and profitable optical.

Dates and Registration Information for the Fall 2024 OPTMC Course Coming Soon!


The 2024 Spring Session will be held from February 27 to April 23.

This is an 8-week program. Each week there will be one 1-hour live online seminar held on Tuesdays. There will be weekly exercises, two quiz, and one final exam.

Attendees will receive a Zoom link to watch the live sessions in real-time which due to the nature of this program’s hands-on content, it is STRONGLY encouraged to be present and available for all LIVE sessions. All live sessions will be recorded and posted for attendees to review the following day and throughout the program.


  • Week 1: Price Point Assortment
  • Week 2: Turn Rate
  • Week 3: Frame Board Management
  • Week 4: Optical Frame Business / Quiz
  • Week 5: Lens Mark-up Strategy
  • Week 6: Lab Comparison
  • Week 7: Selling Strategies
  • Week 8: Optical Lens Business / Exam Review

Cost to Attend

  • PECAA Max Members: $795 per person
  • HEA Advantage Members: $995 per person
  • Non-Members: $1,195 per person

Exercises, Quiz & Final Exam Information

All exercises, quiz and the final exam are fill-in-the-blank. Students will have one opportunity to correct exercises and quiz.


Each week, students are responsible for completing assigned exercises. The exercises are due the following Tuesday from when assigned.


There will be one quiz and one final exam throughout the program.

  • Quiz: Week 4
  • Final Exam

The final exam is custom to each student and is due a week after assigned. The final exam can only be taken once.

Earning Your Certificate

Each participant must receive at least 80% on all eight exercises, quiz and final exam to qualify to earn a certificate.

Optical Management Certification Course Creator/Instructor

A photo of Kayla Groves

Kayla Groves, PECAA Optical Management Advisor

Kayla is a highly accomplished eye care professional with more than 16 years of experience in the Optical industry. She has successfully run several Optometry practices, including her own private practice, and she has had the opportunity to work one-on-one with hundreds of Optometry practices. Kayla specializes in optical management and can help you with all your optical needs.

Optical Management Certification Co-Instructor

A photo of Joel Daniel

Joel Daniel, PECAA Optical Business Advisor

Joel got his start in Optics with Pearle Vision back in 2004. Since then he has worked as an optical manager, optical trainer, district manager, and a vendor rep for some of the largest organizations in the industry. Joel has a passion for the industry, especially optical, where he has spent his entire career focusing on training and developing others, sales, merchandising, staffing, and leadership. In his spare time, Joel enjoys spending time with his wife and 3 sons. He also enjoys traveling, swimming, movies, fishing, sports, TV, music, and stand-up comedy.