Detroit Peer-to-Peer Event

Detroit Peer-to-Peer Event

Hosted by: Patricia Poma-Nowinski, OD, PECAA Regional Leader
Joined by: Shelby Wade, PECAA Marketing Business Advisor

Doctors, Practice Owners & Practice Managers are invited to attend

Event Details:

Date: Monday, April 27, 2026

Time: 7:00 pm – 9:30 pm ET

Location: Big Rock Italian Chophouse
245 South Eton Street
Birmingham, Michigan 48009

Parking: Valet, Lot & Street-Parking available

Discussion Topic:

Digital Advertising vs. Traditional Advertising 

• Explore the differences between online advertising (social media (Facebook, Instagram), Google Ads, digital banner ads) and traditional advertising (print ads, radio, TV, direct mail, billboards.)
• Compare pros and cons of each approach, including cost, reach, and effectiveness.
• Discuss ROI and how each method impacts patient acquisition and retention.
• Share practical tips for leveraging both strategies to grow your practice.

​​​​​​How To Register:

This event is a PECAA Max member benefit. If you are not a PECAA Max member and would like to learn more about all the benefits of membership, please call 800.959.2020, Option 3.

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