Expand Your Knowledge & Business Acumen to Build a High-Performing Practice

PECAA Max members can take advantage of an unrivaled toolbox of resources to help grow your business. Enjoy exclusive and customized business guidance from our team of advisors. We're champions for independent eye care practices, delivering services and products to fuel productivity, proficiency, and profit.

Engage With Your Business Advisors

Enjoy unlimited complimentary consultations with our team of experts.

PECAA's Advisory team is ready to listen, guide, train, evaluate, and respond to your needs – included in your PECAA Max membership at no additional charge. Our Advisory team includes experts in all these areas:

  • Finance & Strategy
  • Optical Business
  • Marketing
  • Billing & Coding
  • Practice Operations

Get Assistance With Billing & Coding

Understand and develop customized action plans to improve your patient revenue, coding, claims management and accounts receivable ‐ included in your PECAA Max membership at no additional charge.

PECAA's Optometry Billing & Coding Program offers assistance to Members to enhance their claim submission, coding and revenue cycle processes to improve practice efficiency, profitability and compliance.

Attract More Patients With PECAA's Marketing Guidance

Designed to help you successfully brand and market your practice through social media, website & SEO, brand and event marketing and reputation management guidance and support ‐ included in your PECAA Max membership at no additional charge.

Plus, take a complimentary assessment to determine the marketing opportunities for your practice.

Stay Informed With PECAA's Education Offerings

PECAA's enhanced education platform will provide you with opportunities to earn free CE credit, all with a convenient online education tool that can be used anywhere, anytime ‐ included in your PECAA Max membership at no additional charge.

PECAA also hosts bi-monthly webinars on a variety of topics from industry-expert guest speakers.

Enjoy Staff Training & Support Resources

Propel your optometry practice forward with easy-to-use, exclusive training resources to strengthen staff expertise and help achieve practice goals. included in your PECAA Max membership at no additional charge.

Training resources including courses, webinars and sample tests are available for Member practices to use to enhance skillsets, prepare for certification exams and gain CE credit.

Training is available for office managers, new employees, ophthalmic assistants, opticians and administration.

Access High-Quality Human Resources Support

Get answers on difficult employment issues and perplexing regulations ‐ included in your PECAA Max membership at no additional charge.

Enjoy unlimited access to AmeriBen's resource center hotline, up-to-date HR forms and document templates, a salary survey database, employee assessment and more.

Build a Dry Eye Profit Center With Exclusive Training

An all-encompassing, comprehensive learning experience that walks Members through the process of building a dry eye profit center in just 3 months.

Participating Member practices will learn, through a combination of live events, online module courses and coaching consultations, how to build a thriving dry eye service, elevate their standard of care, and generate profitable change within the practice. Additional Fees Apply.

Transform Your Optical Approach & Grow Your Revenue

A 3-part program designed to grow revenue and boost savings within the optical. It begins with the introduction of a PECAA exclusive frame line, InD Eye-wear by PECAA, followed by an optical management education series and a community of peers to share selling best-practices. Additional Fees Apply.