It’s benefits season, and we all know what that means: it’s time for “Use It or Lose It” marketing campaigns! These are simple and easy to activate every year and can drive current and new patients into your office. Additionally,…
It’s that time of year already — 2024 is right around the corner, which means there isn’t much time left for making 2023 equipment purchases. Why does this matter, can’t you just buy equipment any time of the year? Obviously…
As an eye care professional, the phrase, "you don't get a second chance to make a good first impression" is especially appropriate as many patients are seen just once per year. Making that unique and lasting impression is vital to…
With the back-to-school season behind us and December 31st fast approaching, it’s never too early to start preparing for the end of the year rush. Many patients whose benefits coverage renews on a calendar year basis want to use their…
In an optometric practice, approximately 60% of revenue comes from the patient. This revenue is generated through optical and contact lens sales, copayments, coinsurance, deductibles, non-covered and other services, making the patient your highest-producing…
Most eye care practice owners understand the importance of digital marketing to promote and grow their business. But one tactic that is sometimes neglected or misunderstood is the importance of publishing a blog on your website. With a majority of patients…
While there are defined positions throughout an eye care office, it’s common knowledge that for a practice to run efficiently, each staff member must routinely wear multiple hats. On average, more than 60% of a practice's revenue is from optical…
If you want to become an eye care professional, you have several great career options to choose from. Opticians, optometrists, and ophthalmologists all provide different types of eye care services, even if only ophthalmologists are technically medical doctors. Because…
Family optometry is an incredibly rewarding career, both financially and otherwise, but it’s not for everyone. Providing family eye care to patients of vastly different ages and stages of development can be challenging. You will need special skills and…
Did you know that one in every five preschoolers in the United States has vision problems? If left untreated, these vision problems can develop into much more serious issues and negatively affect not only their eyesight but also their performance…
No matter how great of an optometrist you may be, you won’t be able to deliver great care unless your optometry practice is stocked with the proper equipment and supplies. In this article, we’ll go over the many different…