Build a Dry Eye Profit Center in 90 Days

Take advantage of PECAA’s newly developed 90 Days to Dry Eye Program to provide your team with clinical education, staff training, equipment, vendor, facility layout and marketing consultation and application to capitalize on this growing patient base.

About the Program

PECAA’s 90 Days to Dry Eye program is a PECAA Member exclusive, all-encompassing learning experience that walks your team through clinical education, staff training, equipment selections, facility layout needs, marketing implementation and referral outreach so you can capitalize on growing your patient base and expanding your current revenue streams.

This program provides a combination of webinar education, live event training and a complimentary three-month subscription to Dry Eye Access, which includes a library of resource materials and ongoing support. Members will have the option of a reduced subscription to Dry Eye Access after the complimentary subscription expires.

All Practices Can Benefit From This Program

90 Days To Dry Eye is perfect for practices that are looking to launch or advance a dry eye specialty, are already dabbling in dry eye treatment, or have invested in dry eye equipment but need help with developing a sustainable program. Doctors, office managers and technicians who are or will be involved in a dry eye program will all benefit greatly from this course.

Participating practices can expect to discover:

  • Clinical Education for Doctors
  • Interactive Staff Training Opportunities (billing, scripting, role-playing, and more.)
  • Equipment Selections
  • Facility Layout Consultation
  • Vendor Selection Overviews
  • Marketing Implementation & Referral Outreach Application

Program Schedule

The 2023 program will consist of 3 Pre-Event Webinars, 1 Live Event, and 2 Post Event Webinars.

Register Here

2024 program details coming soon!

Pre-Event Webinars

All webinars will be held at 4:00 pm PT / 7:00 pm ET

March 23: Pre-Event Webinar #1

  • Topics Covered:
    • The “why” for adding Dry Eye
    • Practice Types
    • The 90 Day Process
    • Establishing a Dry Eye Culture & Maintaining It
    • Staffing
    • SPEED
    • Dry Eye Access

April 6: Pre-Event Webinar #2

  • Topics Covered:
    • First Webinar Review
    • Training
    • Dry Eye Treatments
    • Equipment
    • Delivery Timeline

April 27: Pre-Event Webinar #3:

  • Preparing for the Live Event
    • Strategic Approach to Vendor Booths
    • Pricing Overview
    • Branding Your Dry Eye ‘Clinic’
    • Review Timelines and Status of Early Growth
    • Review Ongoing Training of Staff

Live Event in Dallas, TX

Date: May 12-13, 2023
Location: Marriott Dallas Las Colinas
233 Las Colinas Blvd.
Irving, TX, 75039

Room rates are $129 per night (excluding taxes). Book your room here.

During the two-day live education experience, delivered through Dry Eye University, attendees are able to expand on what they’ve already learned in the Dry Eye Program at their own pace, in their own way, in their own time. Developed by experts in Dry Eye Disease from Bowden Eye, each module is thoroughly researched and validated through years of in-the-trenches clinical practice.


  • May 12: Reception from 5:30 pm – 7:30 pm CT
  • May 13: Live Dry Eye University Program from 7:00 am – 5:00 pm CT

Post-Event Webinars

All webinars will be held at 4:00 pm PT / 7:00 pm ET

June 1: Post-Event Webinar #1

  • Topics Covered:
    • Exams and Treatments Really Get Started
    • Troubleshooting
    • Scripting
    • Getting Help From Staff
    • Facility Layout Advice
    • Finializing Standard of Care

June 22: Post-Event Webinar #2

  • Topics Covered:
    • Open Houses – Dry Eye Luncheons, Dry Eye Seminars
    • Building Your Referral Network
    • Q&A with Submitted Questions Prior to Webinar
    • Final Wrap Up

Program Cost

Program pricing is $199 for PECAA Max Members and $299 for PECAA Advantage Members. The price includes registration for one participant to attend the live event. Each practice can bring up to three additional attendees at $99 each.

Learn More In Our Introductory Webinar

Watch the webinar recording below as we discuss the new program and how it utilizes live events, coaching and digital learning to drive success.

Why Build a Dry Eye Profit Center?

One in every eight adults, or 33 million Americans, have some form of Dry Eye Disease. The average yearly spend on DED is over $2 billion, yet this complex, multifactorial, progressive, and chronic disease has historically gone underdiagnosed—or undiagnosed.

Practices are leaving potential revenue on the table and not delivering the quality of care these patients deserve. 90 Days to Dry Eye helps practices understand how to properly identify, diagnose, and treat patients with Dry Eye Disease.

What to Expect

The 90-Day Journay diagram

Dry Eye University Live Event

Meet Your Speaker

The 90-Day Journay diagram Jerry Robben, OD

  • Bowden Eye & Associates – Chief Optometric Physician
  • Director of Clinical Research
  • Arizona School of Optometry – Adjunct Assistant Professor
  • Founding Partner – Dry Eye University
  • Clinical Director and Founding Partner – Dry Eye Access
  • Journal of Dry eye And Ocular Surface Disease – Editorial Board
  • OWL – Member and Development Committee Member
  • Hawaiian Eye -Director Administrative Program

A Special Thanks To Our Vendor Sponsors:

Sponsors include Allergan, BioTissue, MacuHealth, MD Elite, ScienceBased Health


Please e-mail [email protected] or call 503-670-9200.