PECAA Members Deserve the Best. The world of digital marketing is fast-paced and continually evolving. In order for Members to keep pace and have access to the highest levels of website, social media, marketing services and design, PECAA has partnered with a like-minded organization who specializes in these optometry marketing services for our industry.
Our strategic partnership with Innexus enables all PECAA Members to receive exclusive discounted pricing on all optometry marketing programs.
Optometry Website Design & Development
First impressions mean everything – and your practice’s website is likely the first place prospective patients will go to when trying to learn about your practice. In fact, 76% of patients will visit your website before ever calling or coming in to see you, so it’s important that your website delivers an impressive first experience that translates visitors into patients.
All Innexus websites are mobile responsive and available in an infinite number of colors with an unlimited number of pages. They also include:
- Patient Education Videos
- Eye Health Articles
- An Interactive Eye for Patient Learning
- Online Appointment Requests
- Unlimited Updates
- Unlimited Customer Support
Social Media Management
Did you know 70% of businesses have acquired a customer from Facebook? Social media is no longer a trend, it is now the #1 activity on the internet. It is essential that your practice has an established social presence to ensure that when your current and prospective patients look for you – they find you and your brand.
Innexus Social includes the set up or redesign of your social media pages, content development on topics you select, and posting to your pages on a schedule you choose. This program also includes:
- Google My Business, Yelp, and Healthgrades Business Account Setup
- Facebook, Twitter, Google+ Set Up and Posting 2x per Week
- Unlimited Posting of Content and Pictures You Send to Add to your Pages
- Monthly Blog Posts
- HIPAA Compliant Online Patient Forms
- Online Access to ABO Approved Staff Training
- Domain Based Email
- Google Analytics Integration
Design & Print Services
Simply put, your brand is your promise to your patients. It tells them about the quality of care they can expect from your practice and differentiates you from your competitors. With ever-increasing competition from online and big box providers, connecting visually and emotionally with your patients is more important than ever before.
Your brand experience, including elements like your logo and practice website, tells your customers about your practice and the kind of care you provide. Making sure those elements are making the right impression and sending the right message is critical.