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Selling Workshop: Nashville, TN



January 28, 2020
7:45 am - 11:30 am


Franklin Marriott Cool Springs
700 Cool Springs Blvd
Franklin, TN 37067 United States

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Perfecting Patient Communication

This workshop is sponsored by Transitions Optical

There are more choices than ever before to purchase eyewear and contact lenses. As a result, patients are having their eye exam at their independent eye care professional’s office, but purchasing their eyewear and contact lenses elsewhere. These declining capture rates of frame, lens, and contact lens sales account for 60 percent of an independent optometry practice’s total revenue.

This workshop provides practices with a major growth opportunity and is designed to improve oral communication skills, listening skills, and will help eye care professionals identify the most common patient purchasing hesitations and offers specific strategies for success.

We invite you to join us on Tuesday, January 28 for this half-day workshop. The event is open to Members & prospective Members and is free to attend. Breakfast is included.

What You’ll Learn: 

  • Increase Capture Rate
  • Improve Patient Satisfaction
  • Generate New Patients Online
  • Plan for Space & Staffing
  • Benchmark Using KPIs
  • Increase Profit Per Patient

Who Should Attend?

  • Owners, Administrators, Managers
  • Optometrists (3 COPE-PM)
  • Spectacle Opticians (3 ABO)
  • Contact Lens Technicians (3 NCLE)
  • Paraoptometric Technicians (3 CPC)

We hope to see you there!



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This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

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