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Business Education Workshop: Lincoln, NE



October 27, 2018
7:30 am - 1:30 pm


Courtyard by Marriott Lincoln Downtown
808 R St
Lincoln, NE 68508 United States

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Business Education Workshop

Join us on Saturday, October 27, 2018 from 7:30am – 1:30pm in Lincoln, NE for a one-day free event that is open to both doctors and staff. This event is designed to give attendees a better understanding of how to manage their optical, grow their practice and increase profitability.

The workshop includes a complete day of learning and hands-on courses that are beneficial for doctors, optical buyers and practice administrators.

The Following Courses Will be Presented:

Optical Merchandising 101: The Seven Fundamentals of Great Merchandising (1 Hour ABO)
Doug Martin, Innereactive Media
Course Description: Learn the seven techniques used to create effective retail merchandise displays and strong merchandising statements – because you only get one chance to make a great first impression. Merchandising 101 will teach you how to accomplish this and how to implement it in your practice.
Inventory Management & Negotiating Strategies (1 Hour ABO)
Doug Martin, Innereactive Media
Course Description: This course gives doctors and opticians general and specific knowledge needed to better manage their optical. The optical is a practice’s #1 generator of revenue and expense. A doctor will invest between $40,000 and $80,000 in their frame inventories without having a system to manage and evaluate the productivity of their optical and the performance of their frame vendors. This course teaches attendees a five-step system to prepare, manage and evaluate the productivity of their optical, frame vendors and inventory investment. Once a system is in place and being used, I then teach attendees how to use their practice data to negotiate with their vendor partners for better costs.
Work Smarter, Not Harder: Let Your Reps Do Some of the Heavy Lifting (1 Hour ABO)
Sara Campbell, Membership Manager, PECAA
Course Description: You’re the expert when it comes to your practice and your patients. Your vendor reps are experts when it comes to their products and sales trends. Why not tap into that expertise to help build your practice? Let’s explore the many ways your reps can help to support your practice and make your job easier. Let’s work smarter, not harder!
Be a Revenue Cycle Mastermind (2 Hours)
Teri Thurston, Billing & Coding Manager, PECAA

Course Description:Embrace strategies to proactively manage the revenue cycle, reduce denials, identify revenue leaks and stop the chaos of reworking claims. Add more time to your day while saving the practice money and reducing the number of days it takes to receive payment. During this course attendees will:

  • Review the revenue cycle elements
  • Walk through practice scenarios
  • Identify breakdowns in the revenue process


We hope to see you there!




Get started today and start realizing the benefits of PECAA membership in your own practice.

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