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Tracking For Success
While sometimes ‘gut perceptions’ of how our practices are performing are on the mark, often certain salient aspects capture our attention more than others. It may seem, anecdotally, that contact lens fittings are on the uptick, or that a certain demographic of customer is dropping off a bit, etc., when other unseen trends are impacting our businesses more.
Much of the answer lies in tracking our practice’s key metrics. Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Join us for our upcoming dinner, where PECAA Business & Financial Advisor Tyler Judkins will join us as we discuss:
- US averages versus Oklahoma City averages
- Types of metrics: revenue, optical, staffing, clinical, etc. How do we best understand and group them?
- Tools to record key metrics in real time, including those in the PECAA portfolio (ex. SuccessTRACK) that supports more accurate and meaningful tracking.
- The bottom line: using your metrics to improve the future performance of your practice.
This dinner is open to doctors and 2-3 key staff Members.
We hope to see you there!