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Peer-to-Peer Dinner: Columbus, OH

May
23

Details

Date:
May 23
Time:
6:30 pm - 9:00 pm

Venue

Refectory
1092 Bethel Rd
Columbus, OH 43220 United States

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Practice Expansion & Growth Strategies

Discussion Outline:

Together, we’ll be discussing:

  • What are some of the ways we can sell more nutraceuticals and dry eye products to increase profitability?
  • What are some techniques to sell multiple pairs of eyewear even when customers are on a limited vision plan?
  • What are new technologies available in the market that can increase private pay or billable procedures?
  • Online competition strategies:
    • Is it possible to mark-up frames with so many online frame sites selling frames below MSRP?
    • Can we increase profits and patient satisfaction by selling one-day lenses? What incentives can be offered to buy through a practice?
    • What are some of the most effective ways to keep our patients from taking their Rx somewhere else to fill?
  • What are the most promising Return on Investments in New Technologies, such as OCT, OPTOS?
  • How to tap into the ever-expanding millennial market?
  • How best to entice patients to patronize independent practices versus chains?

This dinner is open to both doctors and key staff members.

We hope to see you there!

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