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Merchandising & Marketing Your Optical Workshop
According to the MBA Practice Profile, frame, lens, and contact lens sales account for 60 percent of total revenue, making it the largest single source of revenue in an independent optometric practice. When lens products and frame inventory is strategic, the optical can be a profit center. On the contrary, when there is no form of inventory management, merchandising, or marketing in place, some of the important choices required for success are not made consciously.
We invite Doctors, Managers, Spectacle Opticians, Contact Lens Opticians and Paraoptometric Technicians to a half-day Merchandising & Marketing Workshop designed to give attendees a better understanding on the process of merchandising, creating compelling frame displays and managing frame inventory in order to maximize profitability.
The workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE, ABO, NCLE and CPC credit.
We hope to see you there!