The FDA Goes Into Hyperdrive With Approvals Part 2

By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA I have to credit the FDA as we’ve seen more approvals for ocular drugs and devices than at any time I can recall in the past. In the last 60 days we...

2018 – 2019 ICD-10-CM Changes

By: Teri Thurston, Billing & Coding Advisor, PECAA Fall is here! Personally, this is one of my favorite seasons. Here in the Pacific Northwest the leaves are beginning to change and the weather is cooler. In my house we’re all...

Member Spotlight: A Recap of the Alcon Experience Center

Member Spotlight: Dr. Adina Zapodeanu A Recap of the Exclusive PECAA Member Event at the Alcon Experience Center Finding a Solution for the Modern Day, Screen-Centric Contact Lens Wearer Recently, PECAA Member Dr. Adina Zapodeanu of Beaverton Eye Health in...

2018 Workshops Recap

Optical Merchandising & Selling Strategies for Success Even the most skilled private practitioners can benefit from merchandising and sales training. That’s why PECAA’s Optical Merchandising Workshop has been a success for the last several years, and now, the new Selling...

The FDA Goes Into Hyperdrive With Approvals

By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA I have to credit the FDA as we’ve seen more approvals for ocular drugs and devices than at any time I can recall in the past. In the last 30 days we had...

Member Spotlight: Finding Harmony in Two Successful Careers

Member Spotlight: Dr. Elliott Caine Owning a successful eyecare practice in Los Angeles, California hasn’t stopped Dr. Elliott Caine from being a serious jazz musician. In fact, he’s been balancing the two passions for quite some time. “In college when...

Robotics in Optometry

By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA I was reading a study that showed patients undergoing visual field testing, after being greeted and instructed by a technician, did as well or better with robotic monitoring than by a human....

Introducing PECAA’s All-New Selling Workshop

All-New Selling Strategies For Success Workshop Due to the popularity of the Optical Merchandising Workshops and at the request of Members, PECAA is introducing brand-new, one-day Selling Workshops which are designed to give attendees a better understanding of the patient experience, learn how...

The Trend is Your Friend

By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA The medical eye care trend is definitely a friend to optometry as it may be ours to own and, to some extent, we are doing so. Online refraction however is a trend...

Member Spotlight: Building A Supportive Online Community

Member Spotlight: Dr. Joan Ploem Miller PECAA's legacy has always been, and continues to be, building a collaborative community of independent eye care professionals committed to growing stronger together. With doctors all across the country, it can sometimes be difficult...

PECAA Partners with OD Excellence

We are excited to announce that PECAA and OD Excellence (ODX), an internationally recognized Practice Management Group, will be merging operations over the next few months. The entire PECAA Team is excited by this development as it will bring all...

Member Spotlight: Growing Through Giving Practice of the Year

Member Spotlight: Cascadia Eye Care 2018 Growing Through Giving Practice of the Year Cascadia Eye Care, a practice of seven staffers and one doctor in Lake Oswego, Oregon, makes giving back a big part of their everyday business. In fact,...

Exclusive PECAA Member Benefits for Vision Expo West

PECAA is a proud supporter of International Vision Expo West! We are pleased to present these exclusive benefits for you and your staff to enjoy during Vision Expo West in Las Vegas! Complimentary Exhibit Hall Registration Visit http://visionexpolv.com/PECAA or use your...

Think About Your Eyes – Premium Listing Promotion for PECAA Members

Premium Listing Promotion Available for PECAA Members - Now Through the End of 2018! Think About Your Eyes (TAYE) and PECAA are pleased to announce that due to popular demand we have brought back our promotion for members wanting to...

6 Months Into 2018: What’s New?

By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA One of the most common requests I receive from my fellow PECAA Members is to provide information on new technology. So we started the last month with one of the first published...

Developing Employee Incentives

Developing Employee Incentives to Help Grow Your Practice By: Tyler Judkins, Business & Financial Advisor, PECAA I have yet to hear a practice leader express interest, let alone enjoyment, in acting as their practice's human resource manager. Employee dynamics and...

Member Spotlight: 2018 PECAA Practice of the Year

Member Spotlight: Boise Vision Care PECAA Practice of the Year Practices seem to be getting busier and busier these days, with a mountain of tasks to mark off their to-do lists including billing and coding, human resource management, financial goal-setting,...

Time to Try LUMIFY for Your Patient’s Red Eyes

By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA A new over the counter a-adrenergic receptor (AR) agonist was recently approved by the FDA. It has the ability to reduce redness within 30-60 seconds and last for 8 hours, without rebound...

Growing Through Giving – 2018 Program

PECAA Members Helped Raise $89,194 in 2017 for Children's Vision Projects PECAA was delighted to welcome Optometry Giving Sight as a key partner in the Growing through Giving program, which was launched at the Annual Meeting in May of 2017....

PECAA Gives Raised $21,397 for Beads of Courage!

PECAA Gives... Leaving a positive, lasting impact on the communities where we come together. Thank you to everyone who donated! Thank you to everyone who generously donated to PECAA Gives to support our 2018 beneficiary, Beads of Courage! We are...

Member Spotlight: PECAA Members Succeed at Transitions Academy

Member Spotlight: 20/20 Visions & Pacific Eyecare of Port Orchard PECAA Member Award Winners at Transitions Academy The 22nd Annual Transitions Academy took place February 11-14, 2018 in Orlando FL, and the PECAA Vendor team had the pleasure of attending...

5 Tips to Consider When Opening a Cold Start Practice

5 Tips to Consider When Opening a Cold Start Practice By: Jenny Wiley, Practice Operations Advisor, PECAA Starting a practice from the ground up can be an exciting, and often hectic, time. As the advisor to PECAA's cold start practices, I'm...

Ask the Expert: Maximize Your IncentivEYES® Rebate

3 Tips on How to Maximize Your IncentivEYES Rebate Check By: Alan Madland, Business Development Analyst, PECAA PECAA has paid out more than $8 million through the IncentivEYES® Rebate Program in 2017 alone. As the person responsible for collecting all...

Member Spotlight: PECAA Mentorship Program

Member Spotlight: Dr. Jennifer Burke & Dr. Jennifer Shane PECAA Mentorship Program Offers Hands-on Practical Advice & Support Albert Einstein is quoted as saying that the only source of knowledge is experience, yet he never specified whose experience was needed....

Advancing Primary Eyecare

Advancing Primary Eyecare By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA Advanced Diagnostics are allowing optometry to manage ocular diseases at a primary care level. This is how medical eyecare should be managed.    I once thought that primary...

Must See Tucson Neighborhoods & Eats

Must See Tucson Neighborhoods & Eats PECAA 2018 Annual Meeting In the spirit of helping you make the most of your time in Tucson, AZ while attending PECAA’s Annual Meeting, April 19-21, 2018, at the JW Marriott Starr Pass Resort & Spa,...

Ask the Expert: Why Glimpse Matters

Why Glimpse Matters By: Tyler Judkins, Business & Financial Advisor, PECAA On the wall of my home, between the bathroom and the laundry room hangs one of those growth charts. You know, the kind that kids love. Well, parents tend...

Skunk Pigs, Gila Monsters & Cactus! Oh My!

Explore the Sonoran Desert in Tucson PECAA 2018 Annual Meeting As many of you know, PECAA’s Annual Meeting, April 19-21, 2018, is being held in none other than the Southwestern charmer-of-a-city - Tucson, AZ at the JW Marriott Starr Pass...

Member Spotlight: A Chance to Learn & Grow – A Review of Previous PECAA Annual Meetings

Member Spotlight: Dr. Sue Lowe - Snowy Range Vision Center A Chance to Learn & Grow - A Review of Previous PECAA Annual Meetings For someone who wears as many hats as Dr. Sue Lowe, stepping away from the practice...

Recent FDA Approvals That Will Re-Shape Optometry

These Recent FDA Approvals Will Re-Shape Optometry By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA It is hard to believe that in the last 60 days we’ve had so many key technology, drug approval and NDA’s (New Drug Applications)...

PECAA Annual Meeting: Meet Your Event Planning Team

Meet Your Annual Meeting Event Planning Team PECAA is ramping up for our biggest Annual Meeting yet, April 19-21, 2018 - and we couldn’t be more excited to invite you to the beautiful city of Tucson, AZ! In the coming...

Ask the Expert: Why You Need an Employee Handbook

Why You Need an Employee Handbook By: Jenny Wiley, Practice Operations Advisor, PECAA The start of 2018 is an excellent time to create an employee handbook (or, make updates if you already have one). It’s one of the most important...

Exclusive PECAA Member Benefits for Vision Expo East

PECAA is a proud supporter of International Vision Expo East! We are pleased to present these exclusive benefits for you and your staff to enjoy during Vision Expo East in New York City! Complimentary Exhibit Hall Registration Visit http://east.visionexpo.com and use...

The DEBS Theory of Dry Eye

The DEBS Theory of Dry Eye By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA For many years blepharitis and dry eye disease (DED) were thought to be two completely separate and independent diseases. In this new theory published in...

Member Spotlight: Transitioning from a Member to a Regional Leader

Member Spotlight: Dr. Michael Halkias - Naper Grove Vision Care Transitioning from a Member to a PECAA Regional Leader As a partner at Naper Grove Vision Care in Naperville, IL, Dr. Michael Halkias has witnessed the practice grow to its...

PECAA Practice Pearl: Things You Don’t Want to Miss

PECAA Practice Pearl: Things You Don't Want to Miss By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA One of the roles as medical director at PECAA is to not only educate my colleagues but also protect you from potentially...

Developing Your 2018 Budget

Your 2018 Budget Just Got Simpler. By Bryan Hoban, Member Business Manager, PECAA Let me ask you an important question. Have you started working on your 2018 budget yet? I know, the busy season will soon be in full swing. Your...

Ask the Expert: Billing Using Modifier 25

When is it appropriate to bill using modifier 25? By: Teri Thurston, PECAA Billing & Coding Manager Modifier 25 is defined as significant, separately identifiable evaluation and management (E/M) service by the same physician or other qualified health care professional...

Member Spotlight: Innovative Marketing Methods

Member Spotlight: Dr. Michael Peterson - Visionology Innovative Marketing Methods & a High Level of Customer Service Help Attract & Retain Patients Dr. Mike Peterson of Visionology in Draper, Utah is not one to shy away from trying something new....

PECAA Practice Pearl: Think of Dry Eye Disease Like You Would Glaucoma

PECAA Practice Pearl: Think of Dry Eye Disease Like You Would Glaucoma By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA A key to successful dry eye disease management is getting the right diagnosis. Today you not only have to...

Picturing the Future of Glaucoma

Picturing the Future of Glaucoma By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA I’ve received numerous requests to discuss future technologies that PECAA Members need to be aware of. This seems like a good time to focus on glaucoma...

Member Spotlight: Building a Practice Focused on Community

Member Spotlight: Dr. Summy To - Myoptic Optometry Building a Practice Focused on Community & Social Responsibility Being true to your values can be a surprisingly successful recipe for growth. Dr. Summy To of Myoptic Optometry in Portland, Oregon brings...

5 Methods to Find & Screen Potential Candidates

5 Methods to Find & Screen Potential Candidates By Dr. Michael Friedberg, Director of Professional Relations, PECAA Hiring good, qualified candidates can either make or break your practice. In this day and age, a patients interaction with your staff can encourage...

PECAA Practice Pearl – Sjögren’s Syndrome

PECAA Practice Pearl By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA Sjögren's syndrome (SS) is a fairly common systemic autoimmune condition. However, optometrists must be keenly aware of its impact on tear film production and ocular surface health. A new...

Member Spotlight: Moving Locations to Promote Practice Growth

Member Spotlight: Dr. Hank Makini - Eyes Plus Moving Locations to Promote Practice Growth Dr. Hank Makini and wife Sharon Makini, Director of Operations, have been in private practice for over 27 years. They opened their first office in the...

Exclusive PECAA Member Benefits for Vision Expo West

PECAA is a proud supporter of International Vision Expo West! We are pleased to present these exclusive benefits for you and your staff to enjoy during Vision Expo West in Las Vegas! Complimentary Exhibit Hall Registration Visit West.VisionExpo.com/PECAA or use...

PECAA Gives Presents $16,750 Check to W.O. Smith Music School

PECAA Gives... Leaving a positive, lasting impact on the communities where we come together. Thank you to everyone who donated! Thank you to everyone who generously donated to PECAA Gives to support the W.O. Smith Music School in Nashville! We...

Growing Through Giving

Growing Through Giving  A New Marketing and Charitable Giving Program   What is PECAA’s Growing Through Giving Program? Launched at the 2017 Annual Meeting in Nashville, PECAA’s Growing Through Giving program is designed to give Members an easy way to support charitable...

Think About Your Eyes – Premium Listing Promotion for PECAA Members

Premium Listing Promotion Available for PECAA Members - Now Through the End of 2017! We are pleased to announce that due to popular demand we have brought back our promotion for members wanting to purchase a premium listing on the thinkaboutyoureyes.com...

Don’t Let the Condition of Your Accounts Receivable Make Your Practice Sick

Don't Let the Condition of Your Accounts Receivable Make Your Practice Sick By Teri Thurston, Billing & Coding Manager, PECAA Extended aging of a practice’s accounts receivables is a symptomatic condition known as "lack of process management." There are key...

12 Must Eats in Nashville

Explore the 12 Best Neighborhoods for Eating in Nashville While attending PECAA’s annual meeting, being held May 18-20, 2017, you’ll want to make time to explore some of the highly acclaimed sights, sounds & tastes that make Nashville one of the...

Navigating Nashville

Navigating Nashville What to do, what to bring, what to wear... The 2017 Annual Meeting is only a couple short weeks away and we want to equip you with a few tips that will help you to navigate Nashville successfully....

Living with Sjögren’s

Sjögren’s Awareness Month Living with Sjögren’s   By Michael L Friedberg, O.D.  Director of Professional Relations, PECAA April marks Sjögren’s Awareness Month. As optometrists, most of us are familiar with its diagnosis and treatment options as it pertains to the...

Member Spotlight: PECAA’s First Student Member Conversion

Member Spotlight: Dr. Daniel Miller - Erwin Eye Care PECAA's First Student Member - Member Conversion When Daniel Miller, OD graduated from Nova Southeastern University College of Optometry in May of 2016, he made the decision to move back to...

Download the PECAA Annual Meeting App

Attending the Annual Meeting this May? Download the PECAA Event App Sponsored by PECAA’s Premier Vendor Partners  PECAA Goes Digital! Thank you to our members who have registered for the 2017 Annual Meeting in Nashville, TN May 18-20. We look forward to...

Connect & Learn With Your Colleagues in Nashville

Connect & Learn With Your Colleagues in Nashville – Plus What Not to Miss in Music City sponsored by PECAA’s Premier Vendor Partners Connect & Learn With Your Colleagues: The 2017 Annual Meeting is right around the corner, May 18-20,...

Curtailing Contact Lens Dropout Rates

Curtailing Contact Lens Dropout Rates By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA A 37-year-old contact lens patient presented with a chief complaint of redness and irritation after wearing her lenses in excess of six to eight hours per...

5 Key Performance Indicators for the Independent OD

By: Tyler Judkins, Member Business Advisor As an advisor to Independent Eye Care Practitioners, I often hear how it can be overwhelming to monitor all of the different metrics that can be tracked within a practice. Attempting to measure performance and...

Little Known Facts About 2017 Annual Meeting Host City

Little Known Facts About 2017 Annual Meeting Host City sponsored by PECAA’s Premier Vendor Partners Annual Meeting Registration Off to Great Start! Over 200 doctors & staff registered so far! We opened PECAA Member registration just one month ago and...

Experience Music City at the 2017 Annual Meeting!

Experience Music City at the 2017 Annual Meeting! Sponsored by PECAA’s Premier Vendor Partners Registration now open for PECAA Members! We are ramping up for our biggest and best Annual Meeting yet, May 18-20, 2017 in Nashville, TN. The Annual Meeting...

Member Registration Open for 2017 Annual Meeting

Join us in Music City for the 2017 Annual Meeting! Register Today! Come experience the culture and camaraderie PECAA was built on at the 2017 Annual Meeting! Join us May 18-20, 2017 at the Omni Hotel in Nashville, TN for...

Don’t Overlook The Secondary Glaucomas

Don’t Overlook The Secondary Glaucomas By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA In these PECAA clinical pearls we sometimes feature new technology and other times clinical insights and even cases to help you protect yourself from malpractice by...

5 Mistakes Independent Optometrists Make When Borrowing Money

A Failure to Plan Ahead The number one mistake that optometrists make when it comes to financing solutions is a failure to plan. You don’t just need to know how you’re going to spend that money – you also need...

7 Fundamentals of Effective Merchandising

7 Fundamentals of Effective Merchandising The holiday shopping season is already in full swing and now is the time to take a look at your practice's optical department and make sure it's designed to attract customers and maximize sales. PECAA's own...

Overwhelmed by MIPS? Set your practice up for success!

Overwhelmed by MIPS? Learn How You Can Set Your Practice Up For Success! The landscape of managed healthcare and quality reporting is ever-changing and as we approach the end of 2016, now is the time to ensure your practice is...

Think About Your Eyes Promotion Extended

Think About Your Eyes Promotion Extended Until The End of 2016! Exclusive offer for PECAA Members! Did you know the Think About Your Eyes promotion, exclusively for PECAA Members, has been extended until the end of 2016? That’s right! Now...

Important ICD-10 Update Starts October 1st

Important ICD-10 Update Starts October 1st, 2016 - Is Your Practice Informed & Prepared? By: Teri Thurston, Billing & Coding Manager On October 1, 2016, a large number of new ICD-10 codes will go into effect allowing a greater degree...

Exclusive PECAA Member Benefits for Vision Expo West

PECAA is a proud supporter of International Vision Expo West! We are pleased to present these exclusive benefits for you and your staff to enjoy during Vision Expo West in Las Vegas! Complimentary Exhibit Hall Registration Visit VisionExpoWest.com/PECAA or use...

Back To School Design & Social Media Package

Back-to-School Design & Social Media Package Back-to-School season is here and it’s the perfect time for your patients to get their annual eye exam! PECAA’s back-to-school design and social media package is a great way to attract new patients to...

Optical Merchandising Workshops Are Back This Fall

"The information provided at the workshop was outstanding! We have already implemented strategies to allow our patients to better experience what we have to offer. We are doing a more effective job of merchandising our frames and will be utilizing...

Judicious and Effective use of Topical Corticosteroids

Judicious and Effective use of Topical Corticosteroids By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA Although the subject of malpractice conjures negative emotions and I don’t often like to write about it, having been an expert witness in a...

Is Your Web Presence Attracting Patients?

Is your web presence attracting or driving away patients? Living in the digital age, we all know how important a website is to a business’s reach and overall success. However, simply having a website presence isn’t enough. Did you know...

Flying Blind? Understand What Your Financials Can Tell You

By: Tyler Judkins, Member Business Advisor Your 9-year-old son has never been on a plane before. In anticipation of calming his nerves, you tell him that maybe he can talk to the pilot and sit in the cockpit. When the...

Is Your Web Presence Attracting or Driving Away Patients?

By: Corey Sizemore, Web Developer Living in the digital age, we all know how important a website is to a business’s reach and overall success. However, simply having a website presence isn’t enough. Did you know that mobile internet usage...

PECAA Gives Presents $7500 Check to Edna Karr High School Marching Band

PECAA Gives...Join us as we make our vision a reality by helping us leave a positive, lasting impact on the communities where we come together. Thank you to everyone who donated! Thank you to everyone who generously donated to PECAA...

What’s a Second Line Parade & What’s Up With The Beads?

[vc_row][vc_column][vc_column_text] [/vc_column_text][vc_row_inner][vc_column_inner width="1/1"][vc_column_text]New Orleans is a city that celebrates through a colorful variety of parades all year long.  No matter what time of year you visit, you are likely to observe (or participate in) a parade of some sort.  Parades occur...

Glaucoma Medication Side Effects & Contraindications

Glaucoma Medication Side Effects & Contraindications By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA Glaucoma affects millions of patients and is a very important part of optometry practice. We know there are inherent risks with almost all pharmaceutical agents...

Member Spotlight: Opening a New Optometry Practice

Member Spotlight: Opening a New Optometry Practice By: Stacy Turner, OD & Patti Bushnell, Practice Manager PECAA Members Since 2015 I have been a practicing Optometrist since 1988. From 1990 until 1998, I was the leaseholder of a Master Eye...

5 Reasons Why Branding is Important to Your Business

By: Jason Karl, PECAA’s Graphic Designer The eye care industry is ever-changing and in a competitive and dynamic marketplace, branding has never been more important. A brand is so much more than just a cool logo, it’s a way to...

Interested in an Additional $16,814 Revenue? Let’s Talk Facebook Advertising

By Janice Pimentel, Social Media Specialist A strong digital presence is key to business success. In today’s marketing world, a strong digital presence is key to business success. Social Media has become the essential tool to leverage that presence and...

Introducing PECAA Gives

PECAA Gives...Join us as we make our vision a reality by helping us leave a positive, lasting impact on the communities where we come together. We are thrilled to introduce the new PECAA Gives Program! Each year, PECAA hosts our...

Local’s Guide to the Best Eats in New Orleans

[vc_row][vc_column][vc_column_text][/vc_column_text][vc_column_text]The Annual Meeting is less than two months away! Register now and join us May 19-21, 2016 in The Big Easy. During your stay you’ll definitely want to explore some of the highly acclaimed sights, sounds & tastes that make New Orleans...

13 Must-See Streets in New Orleans

[vc_row][vc_column][vc_column_text] The Annual Meeting is only weeks away, taking place in one of the nation's most exciting and spirited cities, New Orleans! Join us May 19-21, 2016 for PECAA's signature event of the year! To help you make the most...

Understanding Allergic Conjunctivitis

Understanding Allergic Conjunctivitis By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA If you are anything like me, your eyes tend to gloss over when you’re presented with lecture slides of pathophysiology and the associated immunology. However, in the case...

7 Interesting New Orleans Facts

7 Interesting Facts You Might Not Know About New Orleans... We are ramping up for PECAA's biggest Annual Meeting yet, May 19-21, 2016 at the New Orleans Marriott located in the heart of the French Quarter. We can't wait to...

Turn Your Practice Data Into Higher Productivity & Profits

Turn Your Practice Data Into Higher Productivity & Profits Join PECAA for a one hour, COPE approved webinar on "Better Practice Management Using Key Performance Indicators" (COPE ID # 47263-PM) This course is designed to give Doctors, Practice Administrators and...

Preseptal Cellulitis

Preseptal Cellulitis By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA A 16 year old patient presents with a history of multiple hordeola that now appears as a preseptal cellulitis, what medications are best for the treatment? Step one in...

2016 Annual Meeting Early Bird Registration Open!

2016 Annual Meeting Early Bird Registration Open! Maybe you’ve been to New Orleans…Maybe you’ve been to a PECAA Annual Meeting…But you’ve never been to a PECAA Annual Meeting in New Orleans. Experience the Big Easy like never before! Join us...

Kick Off The New Year With Think About Your Eyes

Kick Off The New Year With Think About Your Eyes 2016 is right around the corner and the Think About Your Eyes (TAYE) campaign is geared up for another fantastic year! • A new TV and Radio commercial is being finalized right...

Floppy Eyelid Syndrome: A Diagnostic Challenge

Floppy Eyelid Syndrome: A Diagnostic Challenge By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA Patients who present with floppy eyelid syndrome frequently are misdiagnosed. Here’s why. Floppy eyelid syndrome (FES) is a relatively rare condition that often masquerades as...

PECAA Hosts Fall Business Symposiums in San Diego & Charlotte

PECAA Hosts Fall Business Symposiums in San Diego & Charlotte PECAA, nationwide Doctor Alliance Group for Independent Doctors, held two Business Symposiums this fall, one on the west coast and one on the east coast. Business Symposium West was held...

Looking Ahead to 2016 With Think About Your Eyes

Looking Ahead to 2016 With Think About Your Eyes As we approach the end of 2015, we’re putting in place all the components to make 2016 another great year for the Think About Your Eyes (TAYE) campaign. These include: •...

Preparing Your Practice for Transition

Preparing Your Practice for Transition By Christopher Kane It takes hard work, commitment and planning to build a thriving eyecare practice. But there comes a point when practice owners begin to think about the next stage of their lives, from...

Think About Your Eyes Advertising Grows Patient Awareness

Think About Your Eyes Advertising Grows Patient Awareness The primary goal of the Think About Your Eyes (TAYE) advertising campaign is to change public behavior, and convince Americans to pay more attention to their eye health and vision care. What...

Now That ICD-10 is Here, What’s Next?

Now that ICD-10 is here, what’s next? By Teri Thurston, Billing & Coding Manager Congratulations! You have made it through the first couple of weeks of the ICD-10 transition! Practices have shared that things are going well, with limited issues...

The Critical Importance of Looking for MGD in Dry Eye Disease

The Critical Importance of Looking for MGD in Dry Eye Disease By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA Are you specifically looking for MGD? You should be. Here’s why. One key event that has dramatically changed the ability...

Blinking Exercises

Blinking Exercises By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA It is said that one of the main causes of meibomian gland dysfunction (MGD) may well be tied to a patient’s blink rate. Theories suggest that the lack of...

Seeing Results & Attracting New Patients With Think About Your Eyes

PECAA Members are Seeing Results & Attracting New Patients With a ThinkAboutYourEyes.com Premium Listing Join your fellow PECAA Members and get started with a Premium Listing on ThinkAboutYourEyes.com! PECAA Members are actively taking advantage of the exciting opportunity to save...

The PECAA Cocktail Party at Vision Expo West

The PECAA Cocktail Party at Vision Expo West Friday, September 18, 2015  |  5:30pm - 7:30pm   You are invited to join us at the PECAA Cocktail Party for a fun and relaxing evening during Vision Expo West! Enjoy drinks,...

PECAA Celebration at GWCO 2015

PECAA Celebration at GWCO Thursday, September 10, 2015  |  6:30pm - 9:30pm   Join PECAA again this year in Portland Oregon for the Great Western Council of Optometry (GWCO) as we celebrate the growth of PECAA and pay tribute to...

Get Your Practice Noticed This Back-to-School Season With Think About Your Eyes

Get Your Practice Noticed This Back-to-School Season With a Premium Listing on Think About Your Eyes As parents and children alike get ready for the back-to-school season, Think About Your Eyes is gearing up its Q3 advertising campaign and educating...

Diabetes Care in Optometry

Diabetes Care in Optometry By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA They say that the five top medical area of growth for optometry include dry eye disease, macular degeneration, glaucoma, cataract and diabetes care. And since diabetes is growing...

Registration Open for PECAA Business Symposiums East & West!

Registration Open for PECAA Business Symposiums East & West! For the first time ever, PECAA will be hosting two Business Symposiums this fall on the west coast and on the east coast! Open to doctors and staff, you can choose...

Grow Your Practice With Think About Your Eyes

Reach More Patients & Grow Your Practice With Think About Your Eyes Introducing an all-new program with Think About Your Eyes, exclusively for PECAA Members, Luxottica customers and HOYA customers. Save big on a Premium listing on Think About Your...

Co-Managing Cataract Patients

What to Look For in Co-Managing Cataract Patients By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA The typical visits following cataract surgery are day 1, week 1, month 1 and month 3 following the surgery. Of course it’s important...

Effective Management of Blepharitis

Effective Management of Blepharitis By: Paul M. Karpecki, OD, FAAO Clinical Director - PECAA The eyelids may be the key to most dry eye disease. This comment was first emphasized in the International Task Force’s Dysfunctional Tear Syndrome (DTS) Delphi Approach...

Practice Acquisition 101

Practice Acquisition 101 By Christopher Kane One of the biggest decisions that an eye care professional may grapple with is the decision of whether to acquire an eye care practice. A big part of this decision entails understanding the financing...

Understanding Pre-Disposing Factors for Dry Eye Disease

Understanding Pre-Disposing Factors for Dry Eye Disease By: Paul M. Karpecki, OD, FAAO Director of Education - PECAA One of the keys to the diagnosis of dry eye disease is to know the predisposing factors for it. This is one...

Billing & Coding and Internal Marketing: Q2 Peer-to-Peer Topics

Billing & Coding: Planning for Success in 2015 Presented by: Teri Thurston, Billing & Coding Manager 2015 will continue to bring unprecedented changes to the eye care industry, likely affecting your practice's day-to-day operations. Understanding and planning for these changes...

PECAA Annual Meeting Delivers Business-Centric Education

PECAA's 2015 Annual Meeting is just around the corner, coming up May 14-17, 2015 at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch.  PECAA strives to deliver business-centric education, along with helpful tools that can be implemented in the practice right...

PECAA Member Spotlight: Recognizing The Value of Great Customer Service

PECAA Member Spotlight: Recognizing The Value of Great Customer Service By Sandy Landahl, LDO, Office Manager - Westside Eye Center, Vancouver, WA PECAA Member Since 2012 In a recent conversation with Cindy Schmitt, PECAA Member Services Manager, she asked me, “is...

What They Don’t See Counts: Your Team of Trusted Advisors

What They Don't See Counts: Your Team of Trusted Advisors By Christopher Kane and Jeff Johnston When a patient visits your office, you and your back office – while remaining out of view - take action. While the delivery of care...

Excerpts From The Dry Eye Summit

Excerpts From The Dry Eye Summit By: Paul M. Karpecki, OD, FAAO Director of Education - PECAA Today, dry eye is considered one of the leading causes of patient visits to eye care providers (ECPs) in the US. 1 Depending...

New Billing & Coding Workshop & Pinnacle Program at the Annual Meeting!

Billing & Coding Workshop - Transitioning to ICD-10: Understanding & Applying ICD-10-CM Presented by: Teri Thurston, Billing & Coding Manager - PECAA The Billing & Coding Workshop is an hour and a half, hands-on, interactive session. Teri will provide instruction on...

PECAA Member Spotlight: Branding a Practice in Paradise

PECAA Member Spotlight: Branding a Practice in Paradise For the past 47 years, PECAA Member Dr. Arthur Kobayashi has practiced in paradise - providing eye care to the community of Wahiawa, Hawaii near Oahu’s fabled and stunning North Shore. After...

2015 PECAA Annual Meeting Registration Open!

Registration is now open for the 2015 Annual Meeting, May 14th – 17th at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch in beautiful, and warm, Scottsdale, AZ. The Annual Meeting is PECAA’s signature event of the year...

Eye Tech

Eye Tech By: Paul M. Karpecki, OD, FAAO Director of Education - PECAA It seems fitting to finish the year with an update on some of the great developments and research of 2014. It is also said that over 60%...

Billing & Coding In Your Optometric Practice: Q&A

Billing & Coding In Your Optometric Practice: Q&A   By: Jason R. Miller, OD, MBA, FAAO PECAA Member Since 2012 In this PECAA Blog post, Dr. Jason Miller reviews a couple common billing and coding questions. Many of these questions are issues...

Planning For The Future

Planning For The Future Chris Millet, PECAA's Chief Operating Officer, answers questions on how the Independent ECP can effectively plan for the future in order to compete and succeed in the evolving eye care industry. He offers tips on adopting new...

Giving Your Practice a Fraud Protection Check-Up

 Giving Your Practice a Fraud Protection Check-Up By Christopher Kane and Scott Beard In today’s hyper-connected world, where technology has fundamentally changed the way we live, most people would agree that accessing information has never been easier. For optometrists and...

PECAA Secures Financial Backing From RevOptix

PECAA Secures Financial Backing From RevOptix Independent Doctor Alliance Group, Professional Eye Care Associates of America (PECAA) has secured financial backing from RevOptix, a newly formed eye care practice solutions provider. PECAA management and staff will stay in place and...

PECAA Welcomes New Vendor Partner OMG! Optical Marketing Group

PECAA Welcomes New Vendor Partner, OMG! Optical Marketing Group Welcome PECAA’s newest Vendor Partner, OMG! Optical Marketing Group. OMG! provides a variety of products and services designed to help with your optical’s planning, marketing and merchandising in order to meet the...

PECAA Member Spotlight: Giving Back to Those in Need

PECAA Member Spotlight: Giving Back to Those in Need Featuring PECAA Member, Dr. Todd Pfeil, from Eyecare Specialties in Lincoln, NE In 2008, my wife and I joined in on a visionary mission trip to Haiti with our church, Sheridan Lutheran,...

Measuring For Success

Measuring For Success Jamie Hughes, PECAA's Director of Business Development, explains how implementing a production tracking and performance benchmarking strategy in your practice can help increase efficiency and profitability. He answers key questions about practice production - or as he puts it,...

PECAA Announces Partnership With OPN

Portland, OR (October 1, 2014) - PECAA, a national Doctor Alliance Group for Independent Doctors, has announced the formation of a strategic partnership with Optometric Professional Network (OPN), a regional Doctor Alliance Group based in Houston, TX. OPN made the...

Creating The Right Culture: No Matter The Size of Your Practice

 Creating The Right Culture: No Matter The Size of Your Practice By Christopher Kane and Scott Beard It’s no secret that Fortune 500 companies and global corporations spend billions of dollars and millions of hours trying to develop the “right...

Invaluable Financial Analysis in Your Optometric Practice

Invaluable Financial Analysis in Your Optometric Practice Bryan Hoban, PECAA's Member Business Manager, explains the importance of financial analysis in your optometric practice. This article is part of PECAA's sponsored editorial series, appearing in the September, 2014 issue of Optometric Management magazine....

Be Careful with the Copy and Paste Feature of Your EHR

Be Careful with the Copy and Paste Feature of Your EHR   By: Jason R. Miller, OD, MBA, FAAO PECAA Member Since 2012 With many of us transitioning to EHR’s in the past few years and many others looking to convert...

PECAA Member Spotlight: Caring For Young Patients Headed Back To School

PECAA Member Spotlight: Caring For Patients Who Are Headed Back To School PECAA Member Dr. Bridget Motley is one of the doctors from Children’s Eye Care Center in Oklahoma City, specializing in pediatric eye care. Just in time for back-to-school season,...

High Energy Visible Light Risks Part Two

High Energy Visible Light Risks - Part 2 By: Paul M. Karpecki, OD, FAAO Director of Education - PECAA Let’s revisit the subject of High Energy Visible Light (HEVL) exposure since I’ve received numerous questions and correspondence regarding this subject since...

Coordination of Benefits: Why Make The Effort?

Coordination of Benefits: Why Make The Effort?   By: Jason R. Miller, OD, MBA, FAAO PECAA Member Since 2012 Are you confused about how to bill your Diabetic patients? Especially your Diabetic patients who also have VSP? Many health care payers...

PECAA Member Spotlight: Opening a New Practice

PECAA Member Spotlight: Opening a New Practice By: Rebecca Chown, OD Indian Creek Family Eyecare - Hood River, OR In May of 2013, I celebrated 10 years as an Optometrist. I have had the opportunity to practice in a variety of...

PECAA Member Spotlight: Moving Your Practice to a New Location

PECAA Member Spotlight: Moving Your Practice to a New Location PECAA Members Dr. Jessica Lynch and Dr. Linda Knutson, recently moved their practice, Vivid Eye Care, to a new location. Located in a booming area of Hillsboro, OR, their new office offers...

Google Glass & Other Augmented Reality Spectacles: A Role in Eyecare?

Google Glass & Other Augmented Reality Spectacles: A Role in Eyecare? By: Paul Karpecki, OD, FAAO Director of Education - PECAA Augmented reality such as wearable technology is a fascinating area. It allows people insights ranging from driving and walking...

Social Media Marketing: How to Effectively Manage & Grow Your Practice’s Social Presence

Social Media Marketing: How to Effectively Manage & Grow Your Practice's Social Presence Brett Fish, PECAA's Digital Marketing Manager, answers key questions about trends in social media and strategies for growing your business through social media contacts and content. This article is part of PECAA's...

High Energy Visible Light & Potential Ocular Damage

High Energy Visible Light (HEVL) and Potential Ocular Damage By: Paul M. Karpecki, OD, FAAO Director of Education - PECAA When I first looked at this information, I worried it was potentially sensationalism because the thought is alarming. New mandates...

Blue Light Technology: Protect Patients, Prescribe Lenses, Increase Revenues

Blue Light Technology: These lenses have the potential to limit patients' exposure, enhancing their vision and health - and your second pair revenues. PECAA Member, Dr. Keely Hoban from Tigard Vision Center in Tigard, OR explains the importance of blue light...

2014 PECAA Annual Meeting: No Other Doctor Alliance Group in the Country Hosts a Meeting Like PECAA Does

By: Lance Anderson, OD Co-Founder, PECAA   2014 PECAA Annual Meeting: No Other Doctor Alliance Group in the Country Hosts a Meeting Like PECAA Does I feel like I am just starting to catch my breath after attending our PECAA...

PECAA Attends 2014 Vision Expo East as a Voice For the Independent Eye Care Professional

By: Chris Millet Chief Operating Officer PECAA Attends 2014 Vision Expo East as a Voice for the Independent Eye Care Professional Traveling to New York City for Vision Expo East is an emotional combination of excitement, curiosity, and stress. Excitement...

How to Design and Manage a Thriving Optical

By: Doug Martin Director of Membership   How to Design & Manage a Thriving Optical The answers to these three questions will help you compete with big retail.   1. How can your independent practice compete against retail giants and...

March Madness & Measuring Practice Performance

By: Lance Anderson, OD Co-Founder, PECAA   March Madness & Measuring Practice Performance Ok, I have to admit that I am a basketball junkie and therefore I love the month of March. The NCAA Basketball Tournament is one of the...

Bausch + Lomb ULTRA™ Lens Product Launch and San Antonio, TX

Bausch + Lomb ULTRA™ Lens Product Launch February got off to an interesting start for me. I had the chance to attend the launch of Bausch + Lomb’s new monthly contact lens called the Bausch + Lomb ULTRA™.   They went...

PECAA and the Evolving Landscape of Independent Optometry

The Evolving Landscape of Independent Optometry 2014 is underway and we’ve had time to reflect on the past year and lessons learned.  We are also looking ahead at the future, set goals, and plan for the changes that may lie...

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