Jenny Wiley, Membership Manager & Cold Start Advisor (503) 379-1527Learn more

Jenny Wiley

Prior to joining the PECAA Team in 2015, Jenny was leading multiple offices of a 10 location ophthalmology and optometry practice and has over 30 years of experience in the eyecare industry. She currently acts as PECAA’s Membership Manager and is also in charge of PECAA’s Cold Start Practice Program, helping Members in the process of opening cold with customized resources and educational materials. She also plays an active role in the PECAA Gives Program, helping to select and promote each year’s recipient around the Annual Meeting.

In her free time, Jenny enjoys college sports (Go Terps!), hiking in the Gorge with her dog, good beer, great bourbon and hanging with her children.


Member Services

Cindy Schmitt, Member Services Manager (503) 362-1651Learn more

Cindy Schmitt

Cindy has served as PECAA’s Member Services Manager since joining the team in 2012, and recently became the Education Coordinator in charge of all Member CE events. Cindy’s primary role at PECAA is to ensure the membership has an in-depth understanding of the programs and resources available to them.

Cindy now lives in Vancouver, WA but does miss the hours of sunlight she experienced while living in Alaska. In her spare time, she enjoys outdoor activities, crafting and spending time with family and friends!



Lexi Reeve, Marketing Manager (503) 607-8953Learn more

Lexi Reeve

Previously having filled the role of Sales Administrator at PECAA, Lexi now serves as PECAA’s Marketing Manager. She is pleased to be able to foster communication between PECAA and its current Members, as well as promoting PECAA to prospective Members in the form of press releases, industry publication advertisements and social media campaigns.

Lexi enjoys skiing in her spare time, playing with her two rescue dogs and discovering good sushi restaurants in Portland.



Cathi Zerba, Event Planner (503) 928-6798Learn more

Cathi Zerba

Members always say; “Cathi puts on the best live-events in Optometry!” Cathi joined the PECAA Team in 2013 and organizes PECAA’s Signature Event each year… the Annual Meeting. In addition to the intricate process of planning a meeting for over 900+ individuals, Cathi also organizes PECAA’s workshops and acts as Office Manager for PECAA’s headquarters location in Portland, OR.

You can find Cathi on the golf course enjoying a glass of cabernet and soaking in the sun!



Kathy Long, Accounting Manager (503) 850-9384Learn more

Kathy Long

Kathy has over 22 years experience in the eyecare industry. Prior to joining PECAA in 2015, she developed, implemented and managed many aspects of a practice including finance, operations, insurance, credentialing and I.T. She also directly participated in the planning and execution of 13 location remodels and 11 new, cold start offices and was responsible for the integration of over 25 practice acquisitions into the company’s HR, systems and processes. Kathy now serves as PECAA’s Accounting Manager working to bill Member practices, create and maintain budgets and monthly financials and to ensure the PECAA Team has everything they need to best serve Members.

Kathy is based out of Indianapolis, IN and enjoys a good cup of coffee, spending time with family and friends and staying up-to-date on pit bull rescues and fostering programs such as Roofus and Kilo or Best Friends Animal Sanctuary.


Member Business Advisors

Bryan Hoban, Manager (503) 379-1982Learn more

Bryan Hoban

Bryan began his work career as an analyst and junior loan officer at a community bank focusing on small businesses. Bryan escaped the banking industry and joined PECAA in 2012 and can now be found helping Members analyze their business. He enjoys working with the rest of the MBA Team to help PECAA’s Members understand and enact positive change in their practice.

Outside of PECAA, Bryan enjoys spending time with his wife and daughter, playing golf and playing guitar.

Teri Thurston, Billing & Coding Advisor (971) 362-2855Learn more

Teri Thurston

Teri comes to PECAA with nearly 30 years experience in the eyecare industry. Prior to joining the PECAA Team in 2014, she acted as a Billing Manager for a 10 location ophthalmology and optometry practice with a team of 10 billers and coders. Currently, Teri serves as PECAA’s Billing & Coding Advisor, helping advise Members on revenue cycle processes, supplying resources and reference materials for correct coding, working with physicians and billers on proactively preventing denials, advising on areas of opportunities as well as hosting education workshops, webinars and one-on-one training sessions.

Teri enjoys trying out new recipes, exploring new places when the weather allows and spending time with her family and friends.

Libby MacFarland, Member Success Analyst & Billing and Coding Advisor (503) 487-3619Learn more

Libby MacFarland

Libby recently joined the PECAA team again after working with one of PECAA’s Vendor Partners for the last few years. She comes to PECAA with over 7 years of experience in billing and coding and 2 years of experience in Quality Reporting. With her expertise in both areas of practice, Libby will be assisting PECAA Members in maximizing their Membership. While not at work, Libby enjoys spending time with her husband, daughter and dog. Outdoor adventures are one of her favorite activities to participate in!


Business Development

Jamie Hughes, Senior Vice President & General Manager (503) 822-0304Learn more

Jamie Hughes

PECAA’s General Manager Jamie Hughes joined the Team in 2012 and does his best to ensure the PECAA staff has all of the tools, resources and support they need to take extraordinary care of our customers – PECAA Members. Jamie also works quite closely with PECAA’s Vendor Partners to ensure Members are getting the resources they need to propel their practices forward.

In his spare time (if he can find any!) Jamie can be found training for his next race, visiting family in Canada or spending time with his wife and two children.

Lance Anderson, OD, Vice President of Strategic Initiatives (971) 362-2866Learn more

Lance Anderson, OD

Dr. Anderson has been a practicing optometrist for 28 years and opened his own practice, Accent Eyewear, in Hillsboro OR in 1993. In 2007, he co-founded PECAA along with Dr. Bradley Smith and Dr. David Wolf. He has been an executive VP of PECAA since 2015 and currently serves as one of the Rev-360 Board of Directors. He looks forward to continuing PECAA’s efforts to develop industry relationships that benefit Member doctors, Vendor Partners, and PECAA headquarters.

While not working, Lance can be found on the golf course or exploring Oregon wine country with his wife Kelly and three daughters; Sloan, Marly and Abby.
Sara Campbell, Senior Manager, Partner Relations (503) 512-6094Learn more

Sara Campbell

Previously serving as PECAA’s primary membership sales person, Sara has transitioned to the Vendor Team and now works directly with PECAA Vendor Partners to bring even more benefits and offerings to the Membership. She is able to user her 20+ years of hands-on industry experience to help provide Members with valuable and unique partnership offerings.

Based out of Louisville, KY, Sara enjoys the occasional trip to Churchill Downs and a good bourbon; “served neat, of course!”

Alan Madland, Business Development Analyst (503) 395-7765Learn more

Alan Madland

Alan, or more formally known as ‘Captain PECAA,’ joined the Team in 2015 and currently manages PECAA’s IncentivEYES Member Rebate Program. He works closely with PECAA’s Vendor Partners to collect sales reports and other data and organizes all of the reporting each quarter to consolidate rebates by cutting one check to Member practices. He is also PECAA’s informal ‘technology guru,’ often getting pulled into system improvement meetings and training the rest of the PECAA staff on how best to utilize their software.

You can most often find Alan with a cup of coffee in hand but when not working, he enjoys spending time with family and friends and working on projects in his yard.


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