2018 Annual Meeting

You won't want to miss this year's 2018 Annual Meeting - April 19-21, 2018, in Tucson, AZ.

Sponsored by PECAA’s Premier Vendor Partners:

Join Us in Tucson for the 2018 Annual Meeting!

Come experience the culture and camaraderie that PECAA was built on at the 2018 Annual Meeting! Join us April 19-21, 2018, at the JW Marriott Starr Pass Resort in Tucson, AZ, for PECAA’s signature event. The Annual Meeting is an opportunity for PECAA Members nationwide to come together to network with their colleagues, discover new knowledge and have some fun! There is no registration fee and the event is open to all PECAA Member doctors and staff

 

All New Interactive Workshop

As we all know, daily practice operations don’t always go according to plan. What does your team do when patients are late or no show for appointments, and your entire clinic day gets thrown off? What about when your computer system crashes, and you can’t access your EHR system? The way each individual in the practice reacts to these types of common situations will depend on the cohesiveness of the team and the ability of its leaders to remain calm during times of stress.  

Grow Yourself. Grow Your Team. Grow Your Practice. 

At this year’s PECAA Annual Meeting, we will be introducing an all-new interactive workshop that will address issues just like these; specific to the optometric industry. This workshop, intended for both doctors and staff, will introduce the concept of Outcome Thinking®️, a brain-based methodology used to communicate, connect, inspire and lead strategically. 

Attendees of the Annual Meeting will complete an Outcome Thinking®️ Brain Assessment that will share your primary brain style, how that impacts your communication as well as a guidebook of assets, hot buttons, and suggestions for improvement. 
 
During the workshop at the Annual Meeting, we will be diving deeper into understanding how to utilize this information in order to move people to action, create a culture you want, and deal with conflict without defensiveness. You will leave the meeting in Tucson with practical applications to real-life situations you face in your practice every day.

You Won’t Want to Miss This Year’s Annual Meeting

  • Practice Management & Clinical Education for Doctors
  • Hands-on Workshops for Managers & Staff
  • Earn up to 3 COPE hours and 4 ABO hours – FREE!
  • Intimate Peer-to-Peer Breakouts
  • Expansive Exhibit Hall
  • Unforgettable Evening Events 

DOWNLOAD AGENDA

The 2018 Annual Meeting will be held at the JW Marriott Starr Pass Resort in Tucson, AZ. 

PECAA has secured a contracted room block for the event. Discounted room rates start at $239/night and are available beginning 4/16 through 4/24. Please book your room online via PECAA’s Room Reservation Page

If you choose to call the hotel directly instead of booking through our unique link, please call 1-877-622-3140. Please mention that you are a PECAA Member and the reservation agent will assist you with booking your reservation. 

*If you would like to request a king or double beds, please use the ‘additional requests‘ button when booking your reservation. 

Cutoff Date: Reservations by attendees must be received on or before Friday, March 16, 2018.  At the cutoff date, the hotel will review the reservation pickup for the event, release the unreserved rooms for general sale, and determine whether it can accept reservations based on a space- and rate-available basis at the Professional Eye Care Association of America group rate after this date. 

Download the PECAA Event App

Make sure to download the PECAA Annual Meeting App for up-to-date meeting information all in one place. 

Features of the app include: 

  • Doctor, Manager & Staff Schedules 
  • Speaker Information
  • Education Course Descriptions
  • Exhibit Hall Map with Participating Vendor Partners & Show Specials
  • Social Wall to Post Photos & Interact with Fellow Attendees
  • and MORE!

Access to this app will only be available for Annual Meeting registrants. The app will be accessible by the unique e-mail address you use to register for the meeting. After registering for the meeting, please allow 1-2 business days before downloading the app so that PECAA may grant you access.  

Any questions about app access can be directed to Cathi@pecaa.com

General Session:

VIEW AGENDA

Grow Yourself. Grow Your Team. Grow Your Practice Interactive Workshop
Anne Warfield, CSP & Outcome Thinking Strategist

Outcome Thinking® is a brain based methodology that expands your thinking by moving you from being transactional in the way you think, listen, and speak to being transformational. It will change the way you interact with patients, develop ideas and lead a team. 

During this workshop we will be dissecting the four brain types and how that impacts our communication and workplace interactions. 

Once we understand how our communication and interactions are affected, we will discuss anonymous scenarios submitted by PECAA Members to provide solutions to real-life challenges we face in our practices every day. 

I Can See Clearly Now, the Membrane is Gone (COPE ID: 52727-AS)
Seema Nanda, OD

The use of Cryo-preserved Amniotic Membrane (CAM) has shown to help patients suffering from corneal abrasions, recurrent corneal erosions (RCE) and dry eye disease, one of the most commonly encountered conditions in ophthalmic practice. The membrane has gone through a developmental change to help patients in activities of daily living by creating a central aperture. This lecture will highlight the regenerative properties of CAM vs. dehydrated tissue. Additionally, an innovative study observing corneal nerve growth through various methods, including, but not limited to, corneal sensitivity, topography, confocal microscopy will be discussed. 

The Seven Habits of Highly Effective Anterior Uveitis Management (COPE ID: 52306-AS)
Paul Karpecki, OD, FAAO

This lecture allows the participant an understanding of the etiology, key diagnostic factors and treatment options in iritis management. A series of seven rules of effective anterior uveitis management will be discusses to help clinicians effectively manage this inflammatory condition and avoid potential complications. The presentation will be conducted in a participation-based, grand rounds format to better assist in understanding iritis management. Systemic conditions, new therapeutics and how to most effectively treat iritis will be emphasized. 

Selling More Lenses (COPE ID: 54756-PM)
Doug Martin, Master of Management

The goal of this presentation is to teach doctors and staff how to develop a comprehensive selling system by identifying and understanding each patient’s lifestyle needs and budget constraints. We will then use space planning, staffing, pricing and benchmarking techniques to sell more lenses, increasing the practice’s revenue and patient satisfaction. 

 

Manager & Staff Track:

VIEW AGENDA

Grow Yourself. Grow Your Team. Grow Your Practice Interactive Workshop
Anne Warfield, CSP & Outcome Thinking Strategist

Outcome Thinking® is a brain based methodology that expands your thinking by moving you from being transactional in the way you think, listen, and speak to being transformational. It will change the way you interact with patients, develop ideas and lead a team. 

During this workshop we will be dissecting the four brain types and how that impacts our communication and workplace interactions. 

Once we understand how our communication and interactions are affected, we will discuss anonymous scenarios submitted by PECAA Members to provide solutions to real-life challenges we face in our practices every day. 

Team Problem Solving
Sharon Jutila, Human Resource Consultant, J.D. 

Team building is essential to creative and strategic problem solving. This workshop will encourage participants to explore the different aspects of a team, as well as ways that they can become a top-notch team performer. You will be given the details and concepts of what makes up a team, and what factors into being a successful team and team member, including: 

  • Build teamwork by recognizing and tapping into the characteristics of an effective team
  • Promote trust and rapport by exploring your team player style and how it impacts group dynamics
  • Recognize the key elements that move a team from involvement to empowerment
  • Develop strategies for dealing with team conflict and common situations
  • Understand how action planning and analysis tools can help the team perform better

Creating Remarkable Patient Experiences (This course is currently FULL)
Samantha Toth, Marketing Rockstar

While most practices talk about the importance of taking care of their patients and their focus on customer service, very few REALLY create and deliver remarkable patient experiences. A remarkable experience is so different than anything else a patient has encountered that it makes them want to tell their friends and or family about it. Word-of-mouth referrals are the most powerful form of advertising. This course will step through each touch point of a patient’s visit with your practice, and provide strategies and tactics to transform each touch point into something remarkable. You’ll learn how taking a fresh look at those you have the privilege to serve can change everything. 

Work Smarter, Not Harder: Let Your Reps do Some of the Heavy Lifting 
Sara Campbell, Membership Manager

You’re the expert when it comes to your practice and your patients. Your vendor reps are experts when it comes to their products and sales trends. Why not tap into that expertise to help build your practice? Let’s explore the many ways your reps can help to support your practice and make your job easier. Let’s work smarter, not harder! 

Can’t vs. Won’t: The Key to Understanding Employee Behavior (This course is currently FULL)
Sharon Jutila, Human Resource Consultant, J.D. 

Have you ever wondered why some employees just can’t seem to “get it” and struggle to perform? On the other side of the fence are those employees who just won’t consistently do the job. This presentation will discuss why this happens and what you can do to fix the situation. 

 

Tips to Building a Positive Online Reputation
Samantha Toth, Maketing Rockstar

Many aspects of online communication can either help your reputation or hurt it. This course outlines specific strategies to help always hold you to the highest standards of conduct, keep your private information separate from your practice, and know what you can and can’t say as an eye care professional. Easy to implement tips for participating in Facebook and LinkedIn groups, as well as online forums will equip you with the knowledge and confidence to participate in conversations with your peers and patients! This course is ideal for anyone who wants to start building their practice’s positive online reputation as well as enhancing their own digital footprint. 

Merchandising 101: The Seven Fundamentals of Great Merchandising
Doug Martin, Master of Management

Learn the seven techniques used to create effective retail merchandise displays and strong merchandising statements – because you only get one chance to make a great first impression. Merchandising 101 will teach you how to accomplish this and how to implement in your practice.

 

All Things PECAA
Tyler Judkins, Financial Advisor

We want to ensure our Members are taking full advantage of all of the tools and resources available to you as a PECAA Member. During this presentation, we will be reviewing in detail new and updated benefits available to you, our partnership programs with vendors and the overall goals of our organization in helping independent ECPs. This will also be an opportunity for you to ask questions as well as suggest ideas on how best we can serve you in the future. 

Why Culture Builds and Drives Engagement & Performance
Sharon Jutila, Human Resource Consultant, J.D. 

Have you ever wondered why some companies have reputations as being great places to work? Surprisingly, it isn’t because of amazing pay or super fun benefits. What makes a company a great place to work is it’s culture. And, that culture drives how engaged your employees are while at work. Once employees are engaged, performance then soars along with the success of the company. Join us to learn why having a great culture is the key to making sure your practice has engaged employees who are superstar performers. 

Selling More Lenses (COPE ID: 54756-PM)
Doug Martin, Master of Management

The goal of this presentation is to teach doctors and staff how to develop a comprehensive selling system by identifying and understanding each patient’s lifestyle needs and budget constraints. We will then use space planning, staffing, pricing and benchmarking techniques to sell more lenses, increasing the practice’s revenue and patient satisfaction. 

Anne Warfield

CSP & Outcome Thinking Strategist
Impression Management Professionals

 

Anne Warfield, CSP and CEO of Impression Management Professionals, is instrumental in helping executives influence their productive outcomes. By expanding the way they think, listen and speak Anne’s multitude of audiences and clients see and hear opportunities that others simply miss. With her groundbreaking Outcome Thinking® Methodology, Anne provides leaders under high pressure, the tools they need to remain calm, focused and strategic. Helping others always say the right thing at the right time, Impression Management Professional’s clients enjoy saving time and dramatically increasing their productivity and profitability.

Recognizing her deep expertise, Anne Warfield, CSP, has been featured in Business Week, Forbes Publication, Mademoiselle, Investor’s Business Daily, and has appeared on ABC, NBC, CBS, the Discovery Channel and Radio Stations around the world. In recognition as a leading professional speaker, Anne has earned the Certified Speaking Professional, CSP, which is the highest earned distinction awarded by the National Speakers Association. Anne was inducted into the Minnesota Speaker Hall of Fame in 2011 in recognition of her deep knowledge and endless giving back to others. As a CSP, Anne Warfield is one of the top 7% of all speakers nationwide!

Samantha Toth

Marketing Rockstar & Owner
Innereactive Media

 

Samantha Toth is a professional speaker and “marketing rockstar” for Innexus® by Innereactive, an all-in-one website, social media, and marketing solution for eye care professionals. An ABO certified optician herself, Samantha grew up in an optical practice with multiple family members in the industry. She is an ABO, NCLE, AOA, JCAHPO, and COPE approved speaker and lectures across the country teaching eye care professionals how to improve their marketing. 

Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016. 

Seema Nanda

OD
Texas Eye Institute

 

Dr. Seema Nanda practices alongside a corneal specialist at the Texas Eye Institute, a hospital-based ophthalmology group in Houston. At the nJoy® Vision Center on the campus of the University of Houston College of Optometry (UHCO), she assists in the pre- and post-op management of iLASIK, Corneal Crosslinking, and ICLs (Implantable Collamer Lenses). Additionally, she instructs students as a Clinical Professor at UHCO in the Cornea & Contact Lens Clinic and in the Medical Laboratory Procedures course.

Dr. Nanda acquired her Doctorate from the Indiana University School of Optometry and completed her training at the Bascom-Palmer Eye Institute, the world renowned tertiary eye care hospital in Miami. Currently, she lectures nationally on the latest developments in optometry and ocular medicine. Dr. Nanda has also served as a Chief Examiner on the National Board of Examiners in Optometry for several years. Furthermore, she actively participates in Medical Missions by performing eye care and glaucoma evaluations both locally and internationally as part her profound interest in community service.

Dr. Nanda’s areas of interest cover a variety of anterior and posterior segment conditions, including: Pre- and Post-op Care of Refractive and Cataract Surgeries, the Management of Dry Eyes, Specialty Contact Lens Designs, and the treatment of Glaucoma.

Doug Martin

Master of Management
Innereactive Media

 

Doug has been in management for over 33 years, 18 years in the retail industry working for Neiman Marcus, I Magnin and Macy’s. In 1999, Doug entered the optical industry where he served as President of a two office, five-doctor practice. Over the next ten years he developed that practice into a regional powerhouse with 25 doctors and 16 locations. 

Paul Karpecki

OD, FAAO
Clinical Director, PECAA

 

PECAA’s Clinical Director. Dr. Karpecki received his doctor of optometry degree from Indiana University and completed a fellowship in medical cornea and refractive surgery in Kansas City in affiliation with the Pennsylvania College of Optometry. He currently works in corneal services, heads the ocular surface disease clinic and is the Director of Clinical Research at Koffler Vision Group in Lexington, KY. Dr. Karpecki was one of two optometrists appointed to the Delphi International Society at Wilmer-John Hopkins, which included the top 25 dry eye experts in the world and the National Eye Institute’s Dry Eye Committee to provide insights around dry eye and women. 

Sara Campbell

Membership Manager
PECAA

 

Sara Campbell, ABOC, NCLEC, is PECAA’s Membership Manager and a 20+ year veteran of the eye care industry. She has enjoyed working in every aspect of the independent OD and OMD office, from the front desk to being the Director of Locations for a 16 location optometric practice.

Sharon Jutila

Human Resource Consultant, J.D.
AmeriBen

 

Sharon Jutila is an attorney and human resources expert with over fifteen years’ experience providing advice and recommendations to a wide range of businesses. She is a well-respected trainer and speaker on human resource and employment compliance issues having presented at over a hundred conferences. Over the span of her career, Sharon has assisted dozens of clients, spanning the range from high-tech semiconductor companies to roofing and stucco companies. After a successful law career, she joined one of her clients to create its human resources department from the ground up. Since that time, she has continued to work in the human resources industry in both an employee and consultant role. 

During her career, Sharon has handled all matters related to labor and employment including hiring, discipline, termination, discrimination and harassment prevention, wage and hour, employee leaves, return to work and union issues. She is knowledgeable on ADA, ADEA, Title VII, FLSA, FMLA, IRCA, NLRA, OSHA and state laws across the country dealing with similar issues. Sharon has handled administrative complaints filed against clients with the Oregon Bureau of Labor and Industries, Oregon Employment Division, Oregon Employment Relations Board, Arizona Civil Rights Division, Alaska Human Rights Commission, Department of Economic Security, Equal Employment Opportunity Commission, United States Department of Labor, and the National Labor Relations Board. She also develops and conducts employee training for clients and for the public on a wide variety of employment matters, including anti-harassment and anti-discrimination, prevention of workplace violence, proper paperwork procedures for I-9 forms and hiring documents, storage and maintenance of personnel files, and employee discipline and termination. 

Thursday Night Welcome Reception

Come join PECAA on the patio for our 2018 Welcome Reception! Following our Thursday afternoon Happy Hour, enjoy hors d’oeuvres and cocktails at this delectable farmers market tasting menu, complete with a salsa bar, seafood & butcher counter, sides and desserts! 

Enjoy a relaxing evening on the Salud Patio overlooking the Sonoran desert and beautiful Tucson backdrop. 

We hope to see you there!

Friday Night Member Appreciation Event

Wonder what the local flavors of Tucson taste like? Make sure to attend the Southwest Street Fair Member Appreciation Event! You will enjoy local dishes such as tostilocos, street tacos, house-made tamales, elote, stuffed avocado salads and of course, dessert! 

Shop to your heart’s content with some local vendors that will be displaying items such as handmade jewelry, lotions & oils, salsas, honeys, jams, and more. Don’t miss out on the local craft brewery and winery that will be on-site!

Dance the night away while listening to local musical talent at the Street Fair. 

PECAA Gives

PECAA Gives is an initiative PECAA created to give back to the communities in which we visit each year. We invite you to join us in donating to our 2018 PECAA Gives beneficiary, Beads of Courage®! A 501 (c)(3) non-profit organization, Beads of Courage® is committed to promoting the emotional well-being and strengthening the resilience of children coping with serious illness. 

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