PECAA Annual Meeting 2016

Sponsored by PECAA’s Premier Vendor Partners:

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Thank you for attending the 2016 Annual Meeting!

Thank you to all of our Members, Vendors and guests for attending PECAA’s 2016 Annual Meeting in New Orleans! We had record attendance this year and overall a spectacular event!

EDUCATION

General Session Courses:

Innovations in Eye Care: COPE ID: 42697-GO
Presented by Paul Karpecki, OD, FAAO, Clinical Director, PECAA

This course is a fast paced peak into exciting diagnostic technologies that currently or soon will affect optometry. Technologies range from stem cell to point of care diagnostics, advanced procedures and future treatments. Over 65 of patients research ocular conditions on the internet and may uncover some of these new technologies. Attending this fast-paced course will allow you to answer any of their questions.

The 21st Century Doctor as a Leader -Building a Team, Patient Loyalty & Profits: COPE ID 49020-PM
Presented by Rich Heiland, Leadership, Team Development Consultant, Facilitator

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The 21st Century is all about change. The traditional rules for what business and service organizations need to do to survive, prosper and make a difference have been blown up. A 21st Century doctor can’t just focus on the eye exam, or on past ways of planning and management. It’s all about leadership, looking over the horizon and seeing the future for your organization. In this presentation Rich Heiland gives you a look inside this new, exciting (and yes, sometimes scary) new world.

Using Creativity to Differentiate Yourself From “Me-Too” Practices:
COPE ID 48446-PM
Presented by Samantha Toth, ABOC, HFOAA, Innereactive Media

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Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice and find creative ways to differentiate yourself from your competition? This course provides proof that creativity produces growth. It dissects each point of patient interaction with the staff, and illustrates how practices can differentiate from their competition and other “me too” practices to create truly remarkable patient experiences. Great for owners, managers, and your entire staff to attend.

MU, MACRA, MIPS & More
Presented by Scott Jens, OD, CEO, RevolutionEHR

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This presentation aims to help eye care professionals understand quality care programs that assess health care outcomes. When understood, these programs can help an OD to fairly represent their strong health care delivery value. By understanding the MIPS and MACRA initiatives beyond MU and AOA’s clinical registry, MORE, the attendee should be well-prepared to navigate through the future of fee-for-value payment models. 


Marge Axelrad photoA Trend Perspective on Today’s U.S. Optical Market

Presented by Marge Axelrad, Chief Editor, Vision Monday & 20/20

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Today, it’s the consumer/patient that is in charge, armed with information, seeking authority and a new type of healthcare and shopping experience. Against a backdrop of new regulation, and consolidation, what can ECPs be doing to examine their own choices and cope with change? 

 

The New Pain Point in Independent Optometry
Presented by Greg Hicks, OD, Director of Professional Relations, HOYA

There are many pain points that we all feel when building a successful independent practice.  These include reimbursements, managed care, margins, competition, staffing etc. There are new pain points that have evolved due to technology, and our patients now have more access to information than ever before. We need to understand the impact associated with the abundance of information and sometimes misinformation in which our patients use to make decisions. What can we do to manage the information and these new pain points?

Staff Workshop:

Effectively Communicating With Patients
Mike Besserman, Senior Key Account Manager, NE, Alcon Pharmaceuticals

This presentation will teach you techniques to enhance quality of care and six steps for improving communication with patients. It will help you learn simple techniques for communicating more effectively with patients within an eye care practice to enhance overall quality of care, including patient satisfaction, engagement and outcomes.

Understanding Personality Types to Enhance Patient Engagement
Mike Besserman, Senior Key Account Manager, NE, Alcon Pharmaceuticals

This presentation will help you understand the impact that effective patient-provider communication can have on patient adherence and outcomes. Learn to recognize how to use the Merrill-Reid Model to identify both your own personality type and the personality type of your patients. Learn to adapt and customize the way you communicate with patients to help optimize patient-provider interactions and enhance patient outcomes.

Using Creativity to Differentiate Yourself From “Me-Too” Practices: ABO
Samantha Toth, ABOC, HFOAA, Innereactive Media

DOWNLOAD PRESENTATION SLIDES

Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice and find creative ways to differentiate yourself from your competition? This course provides proof that creativity produces growth. It dissects each point of patient interaction with the staff, and illustrates how practices can differentiate from their competition and other “me too” practices to create truly remarkable patient experiences.

Creating a WOW Patient Experience
Rich Heiland, Leadership, Team Development Consultant, Facilitator

DOWNLOAD PRESENTATION SLIDES

Today for customers of all businesses it is less about “product” and more about “my experience.” How can you, as one employee, create a real WOW! experience for patients when they are in your presence, a WOW! that keeps them coming back!

Romancing the Dispense: ABO
Sara Campbell, ABOC

DOWNLOAD PRESENTATION SLIDES
WATCH WEBINAR

You spent time together picking out the frame, choosing the perfect lenses, building trust. Chances are, you started something. The dispense is your chance to make or break your bond with your patient. Don’t let the relationship die over a rushed, impersonal dispense. We’ll discuss easy ways create lasting connections for years to come. Come on, let’s Romance the Dispense together!

Discovering the Hidden Leader
Rich Heiland, Leadership, Team Development Consultant, Facilitator

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Everyone is a leader, whether they know it or not. Learn how you are a leader and how you can let that leader out in your life and work in a way that helps everyone around you, and everyone you serve, be more effective.

Creating an Emotionally Intelligent Team
Rich Heiland, Leadership, Team Development Consultant, Facilitator

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How can a group of individuals come together to create an “emotionally intelligent” team? If you think it has to be driven from above – by an owner or manager – think again. You can do it. This presentation shows you the path.

Sell is Not a Four Letter Word: ABO
Joy Gibb, ABOC

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Opticians are a mix of medical knowledge, technical information, and retail salesmanship, but we tend to be most uncomfortable with being sales people. Being able to blend the medical and technical aspects of eye care with the ability to sell means increased revenue and job security without compromising customer satisfaction. This course will help eye care professionals become more confident in their selling skills by developing better communication and sales skills with customers.

Eyewear Trends and Selection Techniques: ABO
Joy Gibb, ABOC

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Have you ever wondered why some dispensers can pick just a few frames from the board and the customer will quickly pick one of the first two or three presented to them? This course will explore some tips and tricks to help you match frame styles and colors with customer’s face shape and features. Attendees will also see the latest trends in colors, shapes, designs, and textures in both eyewear and sunwear.

Manager Workshop:

The 21st Century Manager
Rich Heiland, Leadership, Team Development Consultant, Facilitator

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Management as we have known it is dead. Rapid-fire non-stop change, growing competition, more complex work places and markets. Are you yesterday’s manager, or can you be a 21st Century manager? Join us for the answer.

Releasing the Hidden Leader Within
Rich Heiland, Leadership, Team Development Consultant, Facilitator

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You are a manager tasked with helping the people around you be the best they can be. Discover your own “leader within” and how to help others find theirs.

Using Creativity to Differentiate Yourself From “Me-Too” Practices: ABO
Samantha Toth, ABOC, HFOAA, Innereactive Media

DOWNLOAD PRESENTATION SLIDES

Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice and find creative ways to differentiate yourself from your competition? This course provides proof that creativity produces growth. It dissects each point of patient interaction with the staff, and illustrates how practices can differentiate from their competition and other “me too” practices to create truly remarkable patient experiences.

Creating a WOW Patient Experience
Rich Heiland, Leadership, Team Development Consultant, Facilitator

DOWNLOAD PRESENTATION SLIDES

Today for customers of all businesses it is less about “product” and more about “my experience.” How can you, as one employee, create a real WOW! experience for patients when they are in your presence, a WOW! that keeps them coming back!

Romancing the Dispense: ABO
Sara Campbell, ABOC

DOWNLOAD PRESENTATION SLIDES
WATCH WEBINAR

You spent time together picking out the frame, choosing the perfect lenses, building trust. Chances are, you started something. The dispense is your chance to make or break your bond with your patient. Don’t let the relationship die over a rushed, impersonal dispense. We’ll discuss easy ways create lasting connections for years to come. Come on, let’s Romance the Dispense together!

Creating an Emotionally Intelligent Team
Rich Heiland, Leadership, Team Development Consultant, Facilitator

DOWNLOAD PRESENTATION SLIDES

How can a group of individuals come together to create an “emotionally intelligent” team? If you think it has to be driven from above – by an owner or manager – think again. You can do it. This presentation shows you the path.

Management Madness or Management Mastery? ABO
Joy Gibb, ABOC

DOWNLOAD PRESENTATION SLIDES

Did you grow up thinking, “I want to be a manager?” Did you see yourself being the leader of a group of people, whose performances directly impact the success of a business? Whether you’re new to a management position, or if you’ve been managing for a while, there are tips you will hear in this course that will help you feel confident and accomplished in your job. While there are days that can be challenging as a manager, there can be more days that can be rewarding when you learn a few secrets of the management world.

Better Practice Management Using KPI’s: ABO
Doug Martin, Director of Member Services, PECAA

Better information means better decision making. This presentation will show you how to take data from your practice management system and turn it into powerful analytics. Learn how to measure, monitor and evaluate the data in order to maximize productivity, systems effectiveness and profitability. You will learn the most important KPI’s to monitor, how to calculate them and how to communicate and reward improvement.

Download KPI Handout

READY TO BECOME A
PECAA MEMBER?

Get started today and start realizing the benefits of PECAA membership in your own practice.

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