PECAA Member Spotlight: Branding a Practice in Paradise
For the past 47 years, PECAA Member Dr. Arthur Kobayashi has practiced in paradise – providing eye care to the community of Wahiawa, Hawaii near Oahu’s fabled and stunning North Shore. After decades of running a successful practice with an established patient base, “Dr. Art” (as he’s known to his patients) wanted to do a better job of marketing to the millennial generation and bringing in younger patients. The practice is also located near a large U.S. military base, and to better capture interest and patients from the military families new to the island, Dr. Art wanted to create a visual identity for his practice that resonated with newcomers and connected with its island roots.
So, Dr. Art enlisted the help of PECAA’s Branding and Design Program and worked with PECAA’s in-house Graphic Designer, Jason Karl, to determine the main themes and concepts for his practice’s new visual identity. He wanted to capture some of the island’s essential elements – waves, whales, and sunsets; and create an identity and color scheme that was both soothing and welcoming. Utilizing that creative direction, Jason created a diverse set of logo options for Dr. Art to choose from that included those elements in different styles and forms.
After two brief rounds of revisions to finalize the fonts and layout of the practice name and slogan, Dr. Art and Jason arrived at the final logo design – a beautiful blending of the wave and sunset elements in a modern, clean, iconic design. The island influence is present event down to the small details – with two bending pieces of bamboo forming the “eye” shape around the central element.
Once the final logo was in place, the PECAA team worked with Dr. Art to apply the new branding to his office, materials, and digital presence, including his new PECAA website design.
“The experience was tremendously easy to get started, and so effortless and fruitful, I’m grateful to the PECAA team for keeping my practice current! The only difficulty was choosing my favorite logo as the final, because all of the options were terrific. Mahalo PECAA!” – Arthur Kobayashi, OD
Interested in a custom logo design and branding package for your practice?
Get started today! Please contact Jason Karl, Graphic Designer, at firstname.lastname@example.org or call 503.670.9200
For more details, visit: pcom.cloudroots.net/branding-design-print-services